Insight Sources: Broadcast insights estimated by Kantar.
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TBWA/Media Arts Lab | Agency Profile, Contacts, AOR, Client Relationships
Service: creative
- Main Telephone
- (310) 305-4400
Primary Address
12539 Beatrice Street
Los Angeles,
CA
90066
USA
TBWA/Media Arts Lab Contacts
Contacts (5/37)
Name | Title | State | ||||||||||||
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Andrew Z. | nlwc | CA | ||||||||||||
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Brent A. | Global Chief Creative Officer | CA | ||||||||||||
Brian O. | Global Chief Production Officer | CA | ||||||||||||
Julia W. | Global Director, Account | CA | ||||||||||||
Phillip L. | Executive Strategy Director | CA |
WinmoEdge
Apple Music secures Super Bowl Halftime Show sponsorship (Score 19)
Sales lead: Get in touch with this company to offer sponsorship assistance.
- Apple Music (AM) the official Super Bowl Halftime Show sponsor.
- This replaces Pepsi, which held the sponsorship from 2013 to 2022.
- Super Bowl LVII is scheduled for February 12th, 2023.
- AM will release more details about the partnership closer to the Super Bowl on TikTok, Instagram, and Twitter.
AM's target demographic: Gen-Zers and millennials
This company is likely to:
- Hire agency assistance for AM
- Allocate more funds toward promoting AM
- Seek additional sponsorships
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: AM spent around $44.1k on national TV ads YTD, a massive decrease from $3.5m spent in this channel during the same time period of 2021.
- Last year: Full-year spend jumped from $1.2m in 2020 to $3.6m in 2021.
- 2022 ad programming: It placed ads during programming such as Best of TDE, The Best of Khalid, The best of Kendrick Lamar, Verified Videos, and Epic.Awesome.Videos.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: AM spent about $294.9k on digital display ads YTD, just 12% of the $2.4m spent in this channel during the same time period of 2021.
- YTD data: 41m impressions via desktop display (74%), mobile display (22%), and Twitter (5%).
- Last year: Full-year spend increased by 24% from $2.1m in 2020 to $2.6m in 2021.
- Ad location: It placed 84% of these ads directly onto sites such as people.com, pitchfork.com, allrecipes.com, ew.com, and appspot.com. It placed 26% of these ads through multiple indirect channels onto sites such as genius.com, yahoo.com, billboard.com, complex.com, and vibe.com.
Additional channel insights:
- AM also invests in OOH and radio.
- It holds media planning discussions in Q3, and it buys during Q4.
Current agency roster:
- TBWA/Media Arts Lab: creative & digital AOR