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TBWA \ Chiat \ Day | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(310) 305-5000
Primary Address
5353 Grosvenor Boulevard
Los Angeles, CA 90066-6913
USA

TBWA \ Chiat \ Day Contacts

Contacts (5/38)
Name Title State
Sumner M. nlwc CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 305-5000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 5353 Grosvenor Boulevard

Los Angeles, CA
90066-6913
USA

Renato F. Chief Creative Officer - LA CA
Sheri T. Chief Talent Officer CA
Denise R. Chief Purpose Officer CA
Jillian R. Chief, Staff CA

Client Relationships


Brand Service From To Media Spend
******* ** ****** ******* **** *** ******** Creative *
**** ******* *********** Creative, Digital *
**** ***** Creative *
******** **** Creative, Social *
******** ********* ********, ***. Creative, Social *

See Winmo sales intelligence in action

WinmoEdge

Male Opps: QuickBooks launches campaign amid digital spend increase


Sales Lead:  launched a new digital campaign that promoted small businesses to consumers.

Recent leadership shifts:

  • QuickBooks hired Michele Don Durbin, the VP of marketing for its accounting and live portfolios, in February.

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, QuickBooks has spent approximately $19.5m on national TV commercials, less than half of the approximately $40m spent within the same 2022 timeframe.
    • Last year: The brand spent around $64.9m on this channel last year and 15% less, around $55.3m, in 2021.
    • 2023 ad programming: QuickBooks's 2022 commercials have targeted male sports enthusiasts watching shows such as NFL Football, NBA Basketball, FOX NFL Sunday, The NFL Today, and College Basketball.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: The brand has allocated roughly $15.5m toward digital ads YTD, almost triple the roughly $5.5m allocated by this point last year.
    • YTD data: Since the beginning of 2022, QuickBooks has earned ~2.1b digital impressions via Facebook (55%), Instagram (40%), YouTube (3%), desktop display (1%), and mobile display (1%) ads.
    • Last year: In 2022, the brand's estimated full-year spend decreased by 20% to $22m from that of $27.5m in 2021.
  • Additional channel insights  
    • The brand primarily utilizes digital, local broadcast, Facebook, Instagram, and online video (primarily via Youtube.com) ads, and it secondarily utilizes radio, TikTok, and Twitter ads.
    • It holds planning conversations in Q2 and buying conversations in Q1.
    • QuickBooks sponsors podcasts such as The Glenn Beck Program, The School of Greatness, NPR News Now, CNN, and Up First.
    • Additionally, the brand utilizes short form DRTV.
      • It has very highly concentrated network TV coverage, and it's likely a campaign will launch in the next 60 days or so.
      • QuickBook's top TV networks include TDC, NBCS, MTV, and REELZ.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .