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R/GA | Agency Profile, Contacts, AOR, Client Relationships


Service: interactive

Main Telephone
(310) 882-2680
Primary Address
12777 West Jefferson Boulevard
Building A, Suite 101
Los Angeles , CA 90066
USA

R/GA Contacts

Contacts (3)
Name Title State
Colin H. Senior Copywriter - Nike, TurboTax, YouTube, Michaels, Google, Fender, Mattress Firm, RaceTrac, & Tonal CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 882-2680
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 12777 West Jefferson Boulevard
Building A, Suite 101
Los Angeles , CA
90066
USA
Jeanne N. Senior Vice President & Global Executive Director, Talent CA
Michael O. Senior Vice President & Managing Director - Strategy & Innovation CA

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-X Media Opps: Mattress Firm appoints creative AOR (Score 63)


Sales lead: Reach out now to offer Q1 2023 ad space. 

  • R/GA as creative AOR in December 2022.
  • The agency's first work is scheduled for Q1 2023.
  • MF chose R/GA primarily to improve its digital marketing strategy. 
  • R/GA replaces incumbent shop Droga5. 
  • We predicted an agency appointment when we told you about MF's new CMO in April. 

MF's target demographic: Millennials & Gen-Xers

The company will likely:

  • Ramp up ad spend
  • Shift focus towards digital channels 
  • Review other agency relationships

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: MF spent about $40.7m on national TV ads YTD. 
  • Last year: Full-year spend jumped by 40% from $29.9m in 2020 to $41.8m in 2021. 
  • 2022 ad programming: It placed ads during programming such as MLB Baseball, ¡Despierta América!, NCIS, Fixer Upper, and The Beat With Ari Melber.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: MF spent approximately $13.9m on digital display ads YTD. 
  • YTD data: 1.8b impressions via Facebook (37%). desktop video (30%), Instagram (20%), desktop display (7%), Twitter (4%), mobile display (2%), and mobile video (1%). 
  • Last year: Full-year spend increased by 13% from $13.3m in 2020 to $15m in 2021. 
  • Ad location: It placed 95% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, yahoo.com, and twitter.com. It placed 5% of these ads through multiple indirect channels onto sites such as yahoo.com, barstoolsports.com, vox.com, msn.com, and theverge.com. 

Additional channel insights  

  • MF also invests in OOH, print, radio, and local broadcast.

Agency analysis:

  • Opportunity: Agency appointments tend to follow one another, so reach out now to see if MF needs any more assistance. 
  • Current roster: 

Insight Sources: Broadcast insights estimated by Kantar.