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R&CPMK | Agency Profile, Contacts, AOR, Client Relationships

Service: public relations, full service

Main Telephone
(310) 854-8100
Primary Address
1840 Century Park East
18th Floor
Los Angeles, CA 90067

R&CPMK Contacts

Contacts (5/11)
Name Title State
Mark O. Chief Executive Officer CA
Sample of Related Brands
Email: *****@*******.***
Main Phone: (310) 854-8100
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1840 Century Park East
18th Floor
Los Angeles, CA

Dennis D. Co-President, Entertainment & Business Strategy CA
Alisa G. President, Brand Communications CA
Melissa S. President, Digital Entertainment - Brand Communications CA
Lexi K. Account Director, Talent CA

Client Relationships

Brand Service From To Media Spend
******** ***, ***. Creative, Public Relations *

See Winmo sales intelligence in action


BFY Opps: Heineken plans heavy spend for new product, launches campaign (Score 26)

Sales Lead: 

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Heineken has allocated roughly $733.4k toward national TV commercials YTD, only about a third of the roughly $2.2m allocated by this point last year.
    • Last year: The company allocated around $23.9m toward this channel last year after having allocated 13% more, around $27m, in 2021.
    • 2023 ad programming: Heineken's 2023 commercials have targeted English- and Spanish-speaking audiences of shows such as SportsCenter, Fútbol Mexicano Primera División, Women's College Basketball, Formula 1 Racing, and 2023 Miami Open Tennis.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, the company has spent approximately $3.8m on digital ads, more than double the approximately $1.5m spent within the same 2022 timeframe.
    • YTD data: Heineken has earned ~413.6m digital impressions YTD via YouTube (44%), Facebook (21%), Instagram (18%), desktop display (14%), Twitter (2%), and desktop video (1%) ads.
    • Last year: The company's estimated full-year 2023 spend of $20.8m decreased by 29% from that of $29.3m in 2021.
  • Additional channel insights  
    • The company utilizes local broadcast, OOH, digital, print, radio, Google Ads, and Facebook ads.
    • Heineken sponsors podcasts such as Stuff Mom Never Told You, The RealOut with Joy Reid, Busted Open, Greeny, and Football Social Daily.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .