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R&CPMK | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations, full service
- Main Telephone
- (310) 854-8100
Primary Address
1840 Century Park East
18th Floor
Los Angeles,
CA
90067
USA
R&CPMK Contacts
Contacts (5/10)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mark O. | Chief Executive Officer | CA | ||||||||||||
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Sample of Related Brands
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| Dennis D. | Co-President, Entertainment & Business Strategy | CA | ||||||||||||
| Alisa G. | President, Brand Communications | CA | ||||||||||||
| Lexi K. | Account Director, Entertainment Talent Publicity | CA | ||||||||||||
| Ryan S. | Publicity Account Director | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Opps: Heineken launches 150th birthday campaign (Score 28)
- Made by Le Pub, a creative agency partner of the beer giant, the campaign involves a rebrand of Heineken's social media platforms and website pages.
- To remind fans that the experience, not the spelling matters, the campaign and new branding use commonly made spelling errors and colloquial nicknames based on the ways in which people often misspell and misuse "Heineken."
- The company will likely:
- Continue rolling out work
- Keep increasing digital spend
- Conduct additional agency reviews following a recent hire (more below)
- Target demographic:
- Drinking-age (21+) Gen-Z and millennials with a male skew
Additional spending insights:
- Digital and social insights (digital ad spend); Broadcast insights (TV ad creative spend)
- Additional channel insights
- The company utilizes Google Ads along with OOH, local broadcast, radio, print, digital, Facebook, Instagram, Twitter, and online video (via Youtube.com and YouTube IOS) ads.
- Heineken sponsors podcasts such as Stories from NPR, The John Batchelor Show, The Bill Simmons Podcast, Fresh Air, and The Megyn Kelly Show.
Additional agency insights:
- Opportunity: If you haven't yet done so, get in touch to offer PR, digital analytics, experiential, multicultural, and/or influencer services.
- We haven't yet heard of any additional agency reviews following Heineken's hire .
- Current agency roster:
- Publicis: Creative agency partner
- Dentsu: Media AOR (May 2022)
- : Creative, media planning, and multicultural AOR
- : Creative and PR AOR
- : Creative AOR
- : Creative AOR
- : PR AOR
Insight Sources: Broadcast insights estimated by .