Back to All Agencies

Publicis.Sapient | Agency Profile, Contacts, AOR, Client Relationships


Service: digital

Main Telephone
(310) 343-6111
Primary Address
2301 Rosecrans Avenue
Suite 5100
Los Angeles, CA 90245
USA

Publicis.Sapient Contacts

Contacts (5/14)
Name Title State
Mihir S. Head, Artificial Intelligence - Financial Services - North America CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 343-6111
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2301 Rosecrans Avenue
Suite 5100
Los Angeles, CA
90245
USA
Manish M. Senior Director, Product Management CA
Anthony M. Director, Technology CA
Jonathan B. Director, Salesforce Solution Delivery CA
Mark S. Creative Director, Experience Design CA

Client Relationships

Current Past

Brand Service From To Media Spend
***** Digital *
***** *** Digital *
***** *** Digital *
***** *** Digital *
***** *** Digital *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-Z Opps: Honda, Acura sponsors Topgolf (Score 38)


Sales lead: Get in touch if you can help this company reach younger consumers or provide sponsorship assistance. 

  • Acura, recently entered a multi-year deal with Topgolf. 
  • This makes the two brands the "Official Automotive Partners" and "Official Vehicles" of Topgolf. 
  • The deal includes sweepstakes, on-site vehicle displays, and other marketing activations. 
  • Honda's DMs believe this will allow it to reach Gen-Z and millennials more effectively. 

Honda's target demographic: Male Gen-Zers & millennials

The company will likely:

  • Form additional sponsorships/partnerships
  • Continue increasing ad spend
  • Focus more funds on attracting younger consumers

Acura:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Acura spent nearly $25.1m on national TV ads YTD, a 57% increase from $16m spent in this channel during the same time period of 2022. 
    • 2020-2021: Full-year spend increased by 12% from $63.1m in 2021 to $70.6m in 2022. 
    • 2022 ad programming: It placed ads during programming such as NFL Football, College Football, NBA Basketball, College Basketball, and The Big Bang Theory. 
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: Acura spent around $2.5m on digital display ads YTD, a slight decrease from $2.7m spent in this channel during the same time period of 2022. 
    • YTD data: 179.5m impressions via desktop video (82%), desktop display (15%), and mobile display (3%). 
    • 2021-2022 spend: Full-year spend increased by 26% from $11.5m in 2021 to $14.5m in 2022. 
    • Ad location: It placed 99% of these ads directly onto sites such as youtube.com, twitch.tv, caranddriver.com, yahoo.com, and nadaguides.com. It placed 1% of these ads indirectly through Bidtellect onto sites such as yahoo.com, caranddriver.com, imbd.com, roadandtrack.com, and mydomaine.com. 
  • Additional channel insights  
    • Vivvix: Acura also invests in OOH, print, and local broadcast.
    • Top podcasts sponsored: Felger & Massarotti, Halford & Brough in the Morning, and The Morning After STL. 

Honda:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Honda spent about $32.5m on national TV ads YTD, up 15% from $28.2m spent in this channel during the same time period of 2022. 
    • 2021-2022: Full-year spend jumped 14% from $129.5m in 2021 to $147m in 2022.
    • 2022 ad programming: It placed ads during programming such as NFL Football, NBA Basketball, SportsNite, SportsCenter, and NHL Hockey. 
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: Honda spent approximately $4.9m on digital display ads YTD, a 48% increase from $3.3m spent in this channel during the same time period of 2022. 
    • YTD data: 356.8m impressions via desktop video (55%), desktop display (25%), mobile display (10%), Instagram (8%), and Facebook (2%). 
    • 2021-2022 spend: Full-year spend increased slightly (3%) from $32.5m in 2021 to $33.5m in 2022. 
    • Ad location: It placed 99% of these ads directly onto sites such as youtube.com, twitch.tv, espn.com, instagram.com, and nadaguides.com. It placed 1% of these ads through multiple indirect channels onto sites such as yahoo.com, caranddriver.com, sports.yahoo.com, runnersworld.com, and edmunds.com. 
  • Additional channel insights  
    • Vivvix: It also utilizes local broadcast. 
    • Top podcasts sponsored: The School of Greatness, Critical Role, Louder with Crowder, OTB Football, and TheDaily Stoic. 

Agency analysis:

Acura Insight Sources: Broadcast insights estimated by Podchaser. 

Honda Insight Sources: Broadcast insights estimated by Podchaser.