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Omnicom Media Group | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (310) 301-3600
Primary Address
5353 Grosvenor Boulevard
Los Angeles,
CA
90066
USA
Omnicom Media Group Contacts
Contacts (5/7)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anne Marie N. | Chief Client Operations Officer, Global Clients | CA | ||||||||||||
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Sample of Related Brands
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| Liping C. | Associate Director, Paid Search - Center of Excellence | CA | ||||||||||||
| Tony B. | Head, Technology Innovation - DAS Group of Companies | CA | ||||||||||||
| Kayla E. | Associate Director, National Investment | CA | ||||||||||||
| Jan G. | Client Business Lead | CA | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| *** ** ***** *******, *** | Media Buying, Media Planning, Creative, Digital, Social | * | ||
| ********-**** *-***** | Media Buying, Media Planning | * | ||
| ********-**** *-***** | Media Buying, Media Planning | * | ||
| ********-**** *** | Media Planning, Media Buying | * | ||
| ********-**** *** | Media Buying, Media Planning | * |
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: Philips taps new media AOR following creative AOR appointment (Score 21)
Sales Lead: Effective April 1, 2023,
- The agency will initially work on a new marketing model and support Philips's accelerated growth plans.
- OMG will lead Philips's traditional, digital, and performance media agency planning and buying for its entire brand portfolio and campaign schedule.
- Specifically, OMG will work with Philips products such as its air fryers, espresso machines, steam generator, air purifier, cordless, and vacuums and additional brands such as LatteGo, Saeco, Gaggia, Preethi, Philips Waltia, L'Or Barista, and Senseo.
- Alex de Ruwe, Philips's Amsterdam-based global media head, detailed that the company is focused on revamping its strategy via integration, standardization, automation, and simplification, and innovation, utilizing OMG's technology, tools, and talent.
- We predicted additional agency review would follow Philips's London.
- This shift replaces incumbent media AOR Carat.
- The company will likely:
- Launch a new campaign
- Shift its strategy
- Seek additional new agency partners
- Target demographic:
- Gen-Z and millennials
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, Philips spent roughly $31.5m on digital ads, a 65% increase from the roughly $18.7m spent in 2021.
- 2022 data: The company earned about 3.3b digital impressions last year via Instagram (40%), desktop video (33%), Facebook (23%), and desktop display (4%) ads.
- Additional channel insights
- The company utilizes print, OOH, and local broadcast.
Additional agency insights:
- Opportunity: Agency reviews often follow one another closely, just as Philips's media AOR hire closely followed its creative AOR hire, so get in touch soon to offer social media management, PR, digital analytics, experiential, and/or multicultural services.
- Current agency roster:
- Omnicom Media Group: Media AOR
- Droga5 London: Creative AOR
Insight Sources: Digital spend insights estimated by .