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OMD | Agency Profile, Contacts, AOR, Client Relationships


Service: media buying & planning

Main Telephone
(310) 301-3600
Primary Address
5353 Grosvenor Boulevard
Los Angeles, CA 90066
USA

OMD Contacts

Contacts (5/48)
Name Title State
Kelly M. Chief Investment Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 301-3600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 5353 Grosvenor Boulevard

Los Angeles, CA
90066
USA
Claudia C. President & Chief Content Officer CA
Jose G. Associate Director CA
Tom G. Senior Director, Digital Investment CA
Nadya A. Global Associate Director, Integrated Media Planning CA

Client Relationships

Current Past

Brand Service From To Media Spend
******* ******* Media Buying, Media Planning *
******* ******* Media Buying, Media Planning *
***** *** ***** Media Buying, Media Planning *
***** ******** Media Buying, Media Planning *
***** ****** ******* Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Gen-X Opps: Snap taps new president, quadruples FY 2022 TV spend (Score 45)


Sales Lead: 

  • Wilk joined from Microsoft, where he worked for eight years and was most recently the corporate advertising VP and global head.
  • He will now lead Snap's ad partners based in regions including the US.
  • Snap's leadership is currently focused on building a large and expanding advertising business.
  • Wilk's hire is the latest in various regional hires in the monetization and advertising space.
  • The company will likely:
    • Shift strategy
    • Ramp up digital spend
    • Continue increasing TV spend
    • Seek new agency partners
  • Target demographic: 
    • ​​​​​​​Gen-X
      • ​​​​​​​Snap is pretty well-established among Gen-Z and millennials, so the company seems to be bolstering national TV spend in order to reach Gen-X.

Additional recent leadership shifts:

  • Snap also hired marketing science VP in September 2022.
    • He was most recently the data commercialization VP at ServiceChannel.

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, Snap has allocated roughly $18.5m toward digital ads, already more than 4x the roughly $3.8m allocated in all of 2022.
    • Last year: The company allocated around $3.8m toward this channel in 2022, a huge increase from when it allocated around $66.4k in 2021.
    • 2023 ad programming: Snap's 2023 commercials have targeted the male-skewed audience of shows such as NFL Football, The Oscars, NBA Basketball, College Basketball, and True Blood.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: YTD, the company has allocated roughly $451.9k toward digital ads, less than half of the roughly $1.1m allocated by this point last year.
    • YTD data: Since the beginning of 2023, Snap has earned about 64.7m digital impressions via desktop display (36%), Instagram (21%), Facebook (16%), YouTube (16%), and mobile display (11%) ads.
      • The company has placed this year's desktop display ads site direct onto dexerto.com.
    • Last year: Snap's estimated full-year 2022 spend, $6.9m, reached 21% less than that of $8.7m in 2021.
  • Additional channel insights  
    • The company utilizes OOH, local broadcast, digital, print, YouTube, and Twitter ads.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .