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Mother | Agency Profile, Contacts, AOR, Client Relationships


Service: marketing & advertising

Main Telephone
(310) 255-7289
Primary Address
5290 West Washington Boulevard
Los Angeles, CA 90016
USA

Mother Contacts

Contacts (5/10)
Name Title State
Marianne S. Chief Community & Communications Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 255-7289
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 5290 West Washington Boulevard

Los Angeles, CA
90016
USA
Romain N. Managing Director CA
Joe S. Executive Creative Director CA
Simon B. Creative Director CA
Emma M. Director, Business Development CA

Client Relationships

Current Past

Brand Service From To Media Spend
************ Creative *
*********, *** Creative, Digital, Social *
**** Creative *
***** *********** Creative *
*** ****** ******* Creative *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-Z Opps: Sonic shifts marketing messaging with new campaign (Score 21)


Sales lead: Get in touch now to score some of these extra ad dollars. 

  • Sonic is changing its marketing messaging with the new "MMM. Sonic" campaign. 
    • It focuses on promoting Sonic's creative offerings.  
    • In the past, Sonic's ads highlighted the experience.
  • The chain's DMs believe this will help it engage with customers more effectively. 
  • The push is being supported across national & local TV, Hulu, Paramount+, Tubi, HBO Max, online video, digital, social, streaming audio, and radio. 

Sonic's target demographic: Gen-Zers & millennials with a male skew

The company is likely to:

  • Keep ramping spend up across all channels
  • Continue experimenting with its marketing messaging to find what resonates with consumers

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Sonic spent about $106.9m on national TV ads YTD, a 12% increase from $95.4m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend increased by 42% from $95.9m in 2020 to $136m in 2021. 
  • 2022 ad programming: It placed ads during programming such as Friends, College Basketball, NFL Football, NBA Basketball, and Family Guy.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Sonic spent approximately $26.7m on digital display ads YTD, a 10% increase from $24.2m spent in this channel during the same time period of 2021. 
  • YTD data: 3b impressions via Facebook (50%), Instagram (25%), desktop video (21%), Twitter (4%), and desktop display (1%).
  • Last year: Full-year spend increased by 11% from $27.3m in 2020 to $30.2m in 2021. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, twitch.tv, and twitter.com. 

Additional channel insights  

  • Sonic also invests in OOH, print, radio, and local broadcast. 

Current agency roster:

Insight Sources: Broadcast insights estimated by Kantar.