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lyuno | Agency Profile, Contacts, AOR, Client Relationships
Service: localization provider
- Main Telephone
- (310) 388-8800
Primary Address
6060 Center Drive
Suite 100
Los Angeles,
CA
90045
USA
lyuno Contacts
Contacts (5/17)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dan B. | Chief Financial Officer | CA | ||||||||||||
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| David L. | Chief Executive Officer & Founder | CA | ||||||||||||
| Stella Y. | Chief Client Officer & Chief Transformation Officer | CA | ||||||||||||
| Robert S. | Sales Director, Entertainment, Gaming, Advertising & Localization - North America | CA | ||||||||||||
| Nathan H. | Global Client Director | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Agency Opps: Lego seeking to build new AOR partnership (Score 19)
- has been the company's media AOR since 2017.
- Before that, Lego had worked with Starcom and Carat.
- The company will likely:
- Pursue influencer partnerships
- It currently works with various celebrities such as Sue Perkins and Katy Perry.
- Shift strategy, especially once it finds a new AOR
- Return to heavier digital spend
- Seek additional new agency partners
- Pursue influencer partnerships
- Target demographic:
- A wide but male-skewed audience ranging from Gen-Z through Gen-X
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Lego has spent approximately $4.2m on national TV commercials YTD, up slightly (2%) from the approximately $4.1m spent by this point last year.
- Last year: The company ended up spending around $28.8m on this channel last year and 3% less, around $27.8m, in 2021.
- 2023 ad programming: Lego's 2023 commercials have targeted kids (and their parents) watching shows such as SpongeBob SquarePants, The Loud House, The Amazing World of Gumball, America's Funniest Home Videos, and Big City Greens.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, the company has spent approximately $2.2m on digital ads, 37% less than the approximately $3.5m spent within the same 2022 timeframe.
- YTD data: Lego has earned ~293.4m digital impressions YTD via Instagram (72%), YouTube (18%), desktop display (6%), and desktop video (4%) ads.
- Last year: In 2022, the company's estimated full-year spend reached $35.7m, 35% more than that of $26.5m in 2021.
- Additional channel insights
- The company utilizes print, local broadcast, digital, OOH, radio, Google Ads, Twitter, and online video (primarily via Youtube Android and Youtube.com) ads.
Additional agency insights:
- Opportunity: Get in touch to be part of this review, and keep Lego on your radar for additional agency reviews once this one concludes.
- Current agency roster:
- In-House (Our Lego Agency, AKA OLA)
- Initiative: Media AOR
- : PR AOR
- : Programmatic agency partner
- : Digital agency partner
- : Multicultural agency partner
Insight Sources: Broadcast insights estimated by .