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Haworth Marketing & Media | Agency Profile, Contacts, AOR, Client Relationships


Service: media specialty

Main Telephone
(310) 824-7777
Primary Address
10940 Wilshire Boulevard
Suite 2050
Los Angeles, CA 90024
USA

Haworth Marketing & Media Contacts

Contacts (1)
Name Title State
Michelle S. Associate Media Director, Marketing Finance, Media CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 824-7777
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 10940 Wilshire Boulevard
Suite 2050
Los Angeles, CA
90024
USA

Client Relationships

Current Past

Brand Service From To Media Spend
***** ** *** Media Buying, Media Planning, Digital *
***** ***********, *** Media Buying, Media Planning, Digital *

See Winmo sales intelligence in action

WinmoEdge

Alaska Airlines hires marketing leader (Score 57)


Sales lead: This hire will affect the company's marketing and could lead to agency reviews. 

  • Alaska Airlines (AA) named Eric Edge managing director of advertising & marketing in October 2022. 
    • Edge most recently served as CMO of Omaze. 
  • It also hired Lori Ho as growth & lifecycle marketing head in August 2022. 
    • Ho joins from BECU, where she was the digital marketing & analytics VP. 

AA's target demographic: Gen-X & millennials 

The company will likely:

  • Review the agency roster
  • Return to national TV advertising 
  • Continue increasing digital spend 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: AA did not allocate any budget toward national TV ads in 2022. 
  • Last year: Full-year spend dropped by 48% from $181.3k in 2020 to $94.4k in 2021. 
  • 2021 ad programming: It placed ads during programming such as Jeopardy!, CBS News Sunday Morning, KING 5: New Years at the Needle, Dateline, and WNBA Basketball.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: AA spent close to $6.5m on digital display ads YTD. 
  • YTD data: 770m impressions via Facebook (64%), Instagram (18%), desktop video (11%), desktop display (6%), and mobile display (1%). 
  • Last year: Full-year spend jumped by 74% from $3.5m in 2020 to $6.1m in 2021. 
  • Ad location: It placed 98% of these ads directly onto sites such as facebook.com, instagram.com, twitch.tv, nhl.com, and youtube.com. It placed 2% of these ads through multiple indirect channels onto sites such as nhl.com, kayak.com, hawaii.com, investing.com, and washingtonpost.com. 

Additional channel insights  

  • AA also invests in OOH, print, radio, and local broadcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Kantar.