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Golin | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
(213) 335-5500
Primary Address
700 South Flower Street
Suite 2400
Los Angeles, CA 90017
USA

Golin Contacts

Contacts (5/55)
Name Title State
Jason M. Senior Vice President & Executive Director, Digital & Social CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (213) 335-5500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 700 South Flower Street
Suite 2400
Los Angeles, CA
90017
USA
Hugo C. Design Director CA
Shannon K. Director, Influencer Relations CA
Jillian M. Director CA
Elizabeth D. Director, Verizon CA

Client Relationships

Current Past

Brand Service From To Media Spend
********** ******* ********** Public Relations ******
************ Public Relations *****
***** **** Public Relations *******
******** * Public Relations ****
****** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

21+ Male Opps: Sierra Nevada significantly increases digital spend (Score 75)


Just after Sierra Nevada (SN) has increased its digital ad spend significantly. Sellers able to get this brand in front of 21+ men should contact soon to secure last-minute ad dollars for the rest of 2021.

So far this year, Pathmatics reports the brewer has spent roughly $1.6m on digital ads, over double the roughly $761.9k it spent within the same 2020 timeframe. SN's estimated full-year 2020 spend similarly more than doubled to $1.9m from that of $891.9k in 2019. It has earned around 195.9m digital impressions YTD via Facebook (42%), Instagram (42%), desktop display (17%), desktop video (9%) and mobile display (3%) ads. 

Also, according to Magellan, SN has aired 231 podcast ads within the past 12 months; it only aired 29 within the prior 12-month period.

As you can tell, the company is primarily targeting drinking-age (21+) via paid social channels; it may expand into OTT spaces within the coming months. SN's target demographic also has a strong male skew. 

Agency & martech readers - The brewer is still vulnerable to review due to its Admirable Devil). Offer your media services soon if you haven't yet done so.