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Giant Spoon, LLC | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(888) 776-6650
Primary Address
6100 Wilshire Boulevard
Suite 700
Los Angeles, CA 90048
USA

Giant Spoon, LLC Contacts

Contacts (5/9)
Name Title State
Marc S. Co-Founder CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (888) 776-6650
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6100 Wilshire Boulevard
Suite 700
Los Angeles, CA
90048
USA
Jonathan H. Co-Founder CA
Julie B. Chief Media Officer CA
Amaris S. Chief Strategy Officer CA
Lauren G. Vice President, Business Development CA

Client Relationships

Current Past

Brand Service From To Media Spend
**, ***. Creative, Digital, Media Buying, Media Planning, Social *
*** ******* Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Opps: Stitch Fix to diversify ad placement, utilize influencers to build customer base (Score 74)


Sales lead: Reach out to score extra ad dollars or if you can provide influencer relations assistance. 

  • Stitch Fix (SF) disclosed during its recent fiscal Q4 2022 (ended July) earnings call that it is focused on finding new customers and re-engaging previous customers. 
  • It plans to accomplish this by diversifying ad placement and product offerings.
  • The company also plans to start utilizing influencers and search engine marketing.

In other news:

  • We told you about SF's new CMO, Debbie Woloshin, in May. 
  • SF has been ramping up digital & national TV spend since Woloshin joined.

SF's target demographic: Millennials & Gen-Xers

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: SF spent nearly $18.9m on national TV ads YTD, a 25% increase from $15.1m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend fell by 10% from $23.9m in 2020 to $21.4m in 2021. 
  • Ad location: It placed ads during programming such as Friends, The Golden Girls, South Park, The First 48, and Guy's Grocery Games. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: SF spent around $45.7m on digital display ads YTD, a 96% increase from $23.3m spent in this channel during the same time period of 2021. 
  • YTD data: 5.5b impressions via Instagram (49%), Facebook (37%), and desktop video (13%). 
  • Last year: Full-year spend fell by 37% from $44.4m in 2020 to $27.9m in 2021. 
  • Ad location: It placed 100% of these ads directly onto sites such as instagram.com, facebook.com, youtube.com, yahoo.com, and whowhatwear.com. 

Additional channel insights  

  • SF also invests in radio and local broadcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Kantar.