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Doner | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (424) 216-3400
Primary Address
Water's Edge 5510 Lincoln Boulevard
Suite 220
Los Angeles,
CA
90094
USA
Doner Contacts
Contacts (5/7)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jason G. | Chief Creative Officer & Executive Vice President | CA | ||||||||||||
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| Digant S. | Senior Group Director, Media | CA | ||||||||||||
| Mike P. | Creative Director | CA | ||||||||||||
| Peter M. | Brand Manager & Vice President | CA | ||||||||||||
| Ann A. | Senior Vice President, Brand Leader | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: T. Rowe Price taps media AOR after naming new marketing head (Score 62)
- The agency will work to drive TRP's product set value to both new and preexisting customers via US omnichannel media program leadership.
- Assembly will also focus on delivering a more integrated customer experience.
- We figured an agency shift would follow last year's appointment of global marketing head Theresa McLaughlin.
- The company will likely:
- Return to heavier digital ad spend to reach a younger audience
- TRP may need assistance bolstering digital ROI
- Continue increasing TV spend
- Shift strategy
- Seek additional new agency partners
- Return to heavier digital ad spend to reach a younger audience
- Target demographic:
- Businesses and Gen-X consumers in need of investment management services
- TRP started targeting younger, more digital consumers with a campaign that launched in September 2021, though.
- The campaign was made with ad agency .
- Businesses and Gen-X consumers in need of investment management services
Recent leadership shifts:
- This shift closely follows the hire of James Luparello, who joined TRP as the VP and senior manager of its digital analytics optimization last summer.
- Luparello was previously the senior digital marketing consultant and VP at M&T Bank.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, TRP spent approximately $5.6m on national TV commercials, a huge increase from the mere $14k spent in 2021.
- 2022 ad programming: Its 2022 commercials targeted Gen-X watching shows such as College Football, AMERICA'S MORNING HEADQUARTERS, Diners, Drive-Ins and Dives, Storm Center, and Expedition Unknown.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: The company allocated roughly $4.7m toward digital ads last year, less than half of the roughly $10.1m allocated in 2021.
- 2022 data: TRP earned around 600.5m digital impressions last year via Facebook (35%), Instagram (29%), desktop display (17%), desktop video (16%), Twitter (2%), and mobile display (1%) ads.
- Top site destinations for last year's desktop display ads included morningstar.com (32%), yahoo.com, ebay.com, bloomberg.com, and foxbusiness.com.
- TRP placed most of its 2022 desktop video ads site direct onto destinations such as YouTube (61%), finance.yahoo.com, cnn.com, yahoo.com, and espn.com.
- Additional channel insights
- The company utilizes radio, print, local broadcast, and Google Ads.
Additional agency insights:
- Opportunity: Additional agency reviews could easily follow this one, so contact sooner rather than later to offer PR, creative, digital analytics, social media management, experiential, and/or multicultural services.
- Current agency roster:
- Assembly: Media AOR
- Doner: Creative agency partner
- Doner made TRP's last campaign, but since it launched so long ago, we're still confirming this relationship.
- : Social AOR
Insight Sources: Broadcast insights estimated by .