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Davis Elen Advertising | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(213) 688-7000
Primary Address
865 South Figueroa Street
Suite 1200
Los Angeles, CA 90017
USA

Davis Elen Advertising Contacts

Contacts (5/16)
Name Title State
Bob E. President & Chief Operating Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (213) 688-7000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 865 South Figueroa Street
Suite 1200
Los Angeles, CA
90017
USA

David M. Partner & Chief Creative Officer CA
Bert K. Partner & Executive Producer CA
Greg A. President & Chief Strategy Officer CA
Mark D. Chairman & Chief Executive Officer CA

Client Relationships


Brand Service From To Media Spend
*** ******* ******* Creative, Social 2020 present *
****** Creative, Social 2020 present *
********** Creative, Social 2020 present *
*********, ***. AOR - creative 2005 present ********
********* AOR - creative 2005 present *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Alkaline Water plans first traditional marketing campaign with new creative AOR (Score 56)


According to execs in its recent earnings call, just a month, will help develop and manage the marketing program. The campaign will initially roll out in unspecified test markets before expanding nationally via TV, radio, billboards, social media and online ads. Alkaline is also establishing celebrity brand ambassador partners.

Execs specified that any strategy they develop will include an "aggressive" social media marketing strategy, consisting of extensive digital footprints via Google ads, social media ads, influences organic Google branding, programmatic and display marketing and email campaigns.

Along with its eCommerce channels, the company is building its brick-and-mortar presence in stores in CA, AZ, TX and the rest of the East Coast; it is working on expanding in to the Northeast. Alkaline's execs plan to reach around 25k convenience stores nationwide within the next 12 months.

Adbeat estimates the only time within the past 12 months that the company has utilized digital display was in April, when a mere $4 went toward native ads placed via TripleLift onto thesportsdrop.com. Before that point, it had allocated $817 toward this channel in August 2018.

Despite this low amount of spend, we will soon see Alkaline more heavily utilize TV, radio, billboards, social media and online ads; for now, it is focused on localized advertising around the East, Southwest and Northeast, so we tagged these markets to this article. So far, the company has a wide target demographic ranging from Gen-Z to Gen-X. Remember, though, that it is also targeting businesses such as convenience stores and grocers.

Agency & martech readers - Agency reviews tend to follow one another, so your window to secure potential media and/or digital analytics work has not yet closed.