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Campbell Ewald | Agency Profile, Contacts, AOR, Client Relationships


Service: full service, integrated advertising & marketing communications

Main Telephone
(310) 358-4800
Primary Address
1840 Century Park East
16th Floor
Los Angeles, CA 90067
USA

Campbell Ewald Contacts

Contacts (3)
Name Title State
Kristina K. Associate Director, Local Media Buying CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 358-4800
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1840 Century Park East
16th Floor
Los Angeles, CA
90067
USA
Jim L. Group Media Director CA
Jennie M. Media Buyer CA

See Winmo sales intelligence in action

WinmoEdge

Female Gen-Z Digital Opps: Forever 21 makes first foray into metaverse (Score 82)


Sales Lead: In its first foray into the metaverse and virtual product testing,

  • The initiative was designed to engage customers and make F21's products more accessible.
  • The company will offer the collection through its brick-and-mortars and websites, and it will provide limited-edition accessories collections through its Shop City store through the rest of December.
  • The company will likely:
    • Continue experimenting with the metaverse
    • Return to heavier ad spend
    • Conduct additional agency reviews following a recent one (more below)
  • Target demographic: 
    • Gen-Z women
      • Roblox's research shows that 70% of Gen-Z users take ideas from their physical selves for their online avatars. This new initiative will help them do so more seamlessly.
  • Top spending period: Q4

Recent leadership shifts:

  • ​​​​​​​In October, Vithya Kuckreja joined F21 as its paid media director.

Additional spending insights:

  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, F21 has spent approximately $8.8m on digital ads.
    • YTD data: The company has earned around 1b digital impressions YTD, 57% via Instagram ads, 25% via Facebook ads, and 18% via YouTube/desktop video ads.
    • Last year: F21 spent roughly $10.1m on this channel last year, 60% more than the roughly $6.3m spent in 2020.
    • Additional channel insights  
      • The company utilizes partnerships with influencers such as Rihanna, Katy Perry, Taylor Swift​​​​​​​​​​​​​​​​​, Baby Phat, and Phat Farm.​

Additional agency insights:

Insight Sources: Digital spend insights estimated by StatSocial.