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BCW Los Angeles | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations agency

Main Telephone
(323) 602-1100
Primary Address
6300 Wilshire Boulevard
Suite 1900
Los Angeles, CA 90048
USA

BCW Los Angeles Contacts

Contacts (2)
Name Title State
Devin K. Vice President, Marketing & Communications CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (323) 602-1100
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6300 Wilshire Boulevard
Suite 1900
Los Angeles, CA
90048
USA

Mischa D. Managing Director - Western Region CA

Client Relationships


Brand Service From To Media Spend
**** ****** Public Relations unknown present *
********* ******* *** **** ************* Public Relations 2016 present ******

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Pandora Jewelry taps global creative AOR amid focus on Gen-Z, personalization (Score 81)


The Drum.

The first work from the agency dropped at the top of the month in promotion of the Pandora x Millie Bobby Brown collection (see above video). It uses digital and social channels and is meant to increase engagement among Gen-Z. There may still be time to secure revenue from this push, sellers.

If dollars are already tied up, keep an eye on additional initiatives the agency plans to launch for the jeweler. There is a campaign titled "Rebelle in Wonderland" and a Christmas campaign in the works. These efforts will promote Pandora's focus on personalization and help the company further engage Gen-Z.

The jeweler typically spends the most during Q4, but it would also be wise to watch for additional new products and initiatives around Valentine's Day and Mother's Day. It holds planning conversations in Q1 and buying conversations in Q4. It is focused on Gen-Z, but there may also be opportunities for sellers with high reach among millennials. The company targets both women and male gifters.

Spend at the company has been going up and those increase should continue as Pandora aims to increase engagement among Gen-Z and promote its personalization. The increases are also likely to continue as Pandora continues to implement its spend shifts, which will see it focus more on digital and social, and as it continues to make changes to its marketing team.

We've learned that Sydney Stinson, marketing VP (brand CMO function) who left in May, as well.

On top of those changes, Pandora brought on Marketing Analytics Manager Stephanie Alvarez (September) and Social Media Coordinator Sydney Issa (August). Remember that it hired CEO Alexander Lacik here.

In addition to influence spend, these personnel are likely to start additional agency reviews. Therefore, agencies and martechs should reach out for media, digital and even PR opportunities. We know BCW assists with PR. Focus pitches on differentiating Pandora from competitors like Swarovski, Tiffany & Co and Thomas Sabo.

iSpot reports over $7.7m has been spent on national TV since the beginning of the year. This marks a large increase from the same timeframe of 2018, which saw a spend of $313,916. Full 2018 spend totaled $14.7m and spend in 2017 reached $14.8m. Targeting typically has a female skew (see chart right).

Adbeat states digital display over the last 12 months has cost $3.7m, a jump from the $1.6m spent during the 12 months prior. Ads are placed primarily via direct buy (81%) onto sites like uproxx.com, disney.com, cosmopolitan.com, go.com and elle.com.

The jeweler has also been known to use outdoor, print, radio, social media and experiential. Kantar notes that outdoor increased from Q1 2018 to Q1 2019, but print and radio decreased.

Hookit only reports one sponsorship for the company - Larisa Andreea Iordache - but we know the company relies highly on celebrity influencers. Expect more sponsorships in the future.