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Amplitude Digital | Agency Profile, Contacts, AOR, Client Relationships


Service: digital

Main Telephone
(213) 973-2002
Primary Address
5792 West Jefferson Boulevard
Suite 2149
Los Angeles, CA 90016
USA

Amplitude Digital Contacts

Contacts (5/6)
Name Title State
Jeff F. Chief Executive Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (213) 973-2002
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 5792 West Jefferson Boulevard
Suite 2149
Los Angeles, CA
90016
USA
Francois A. Chief Product Officer CA
Darah E. Director, Communications CA
Rachel H. Campaign Operations Manager CA
Noorisingh S. Content Marketing Manager & Copywriter CA

See Winmo sales intelligence in action

WinmoEdge

Female Millennial, Gen-Z Digital Opps: Stila Cosmetics taps marketing chief (Score 60)


Sales lead: This hire will affect the company's marketing strategy & agency roster. 

  • Stila Cosmetics hired Mary Rodrigues as CMO, effective March 2023.
  • Rodrigues most recently served as general manager of Supersmile.
  • She is now responsible for all of Stila's marketing operations.

Additional recent hires:

  • Michelle Kluz joined as CEO in August 2022.
    • Kluz brings experience from her time as CEO of Pure Barre. 
  • Christina Citrola joined as brand marketing VP in August 2022.
    • Citrola most recently served as marketing executive director of travel retail worldwide LA MER at The Estee Lauder Companies. 

Stila's target demographic: Gen-Z & millennial women 

The company will likely:

  • Ramp up digital spend
  • Experiment with additional ad channels
  • Review its current agency roster 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Stila spent around $9.1k on digital display ads YTD after not allocating any budget toward this channel during the same time period of 2022. 
  • YTD data: 1.2m impressions via Facebook (68%) and Instagram (32%). 
  • 2021-2022 spend: Full-year spend fell by 65% from $197.9k in 2021 to $69.8k in 2022. 
  • Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com. 

Agency analysis:

  • Opportunity: CMO hires are the primary sign of potential roster shifts. 
  • Current roster:
    • In-house: creative & media
    • Amplitude Digital: digital
    • Infinity Creative Agency: creative & PR

Insight Sources: Digital spend insights estimated by Pathmatics.