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AMP Agency | Agency Profile, Contacts, AOR, Client Relationships
Service: full-service, digital creative agency
- Main Telephone
- (310) 551-0200
Primary Address
6800 Center Drive
Suite 200
Los Angeles,
CA
90045
USA
AMP Agency Contacts
Contacts (2)
Name | Title | State | ||||||||||||
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Alysha A. | Marketing Manager | CA | ||||||||||||
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Carrie L. | Senior Vice President, Business Operations | CA |
WinmoEdge
BFY Campaign Imminent: Nature's Bakery launches product after tapping new PR AOR (Score 24)
- The product is now available on NB's website and Amazon, and it will roll out to nationwide retail partners beginning in the upcoming summer season.
- The company will likely:
- Shift strategy
- Ramp up spending to promote the new product
- Conduct additional agency reviews following a recent shift (more below)
- Target demographic:
- Millennial and Gen-X parents
- NB's plant-based brownie is free of dairy, peanuts, and tree nuts, which will appeal to better-for-you (BFY) and dietarily restricted individuals.
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: NB hasn't utilized digital ads since spending around $313 in 2022.
- 2022 data: Last year, the company earned approximately 43m digital impressions via Instagram (69%), Facebook (25%), desktop display (4%), and desktop video (1%) ads.
- Last year: In 2022, NB spent roughly $313k on digital ads, less than a third of the roughly $950.3k spent in 2021.
Additional agency insights:
- Opportunity: If you haven't yet, get in touch soon to offer digital analytics, social media management, experiential, influencer, and/or multicultural services.
- We haven't yet heard of any additional shifts following NB's recent appointment of PR AOR .
- Current agency roster:
- AMP Agency: PR AOR
Insight Sources: Digital spend insights estimated by Pathmatics.