Allison+Partners | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations, public affairs, full service
- Main Telephone
- (310) 452-7540
|Scott P.||Partner & Co-Founder||CA|
Sample of Related Brands
|Paul B.||Executive Vice President, Corporate Communication||CA|
|Emily W.||Executive Vice President & West Coast Consumer Marketing Lead||CA|
Cannabis Opps: Papa & Barkley announces new CEO (Score 67)
According to Pathmatics, P&B earned 5.3m impressions through desktop display ads during 2020. It placed the majority (91%) of these ads site direct on sites such as youtube.com, ghanaweb.com and hookandbullet.com. It placed the remainder (9%) indirectly through Google AdX+AdSense on sites such as yahoo.com, wrestlezone.com, ozar.com, finance.yahoo.com and news.yahoo.com. It spent around $13.5k on digital display ads in 2020, a 7% decrease from $14.5k spent in this channel during 2019. No money has been spent in this channel in 2021.
Sellers-- It appears P&B is focusing solely on digital channels, but new leadership could signal changing strategy. P&B's products appeal to Gen-Z and millennials,which is inline with its ad placements. Sellers should reach out offering digital ad space.
Agency & martech readers-- We believe P&B currently works with Allison+Partners on PR. Those with experience in the cannabis industry should offer digital and social media assistance, especially in CA markets, for now.