Back to All Agencies

Allison+Partners | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations, public affairs, full service

Main Telephone
(310)-452-7540
Primary Address
3105 South La Cienega Boulevard
Los Angeles, CA 90016
USA

Allison+Partners Contacts

Contacts (5/11)
Name Title State
Scott P. Partner & Co-Founder CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310)-452-7540
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3105 South La Cienega Boulevard

Los Angeles, CA
90016
USA

Julia S. Account Director CA
Kelsey B. Account Director, Corporate Practice CA
Tara W. Account Director CA
Alan R. Vice President CA

Client Relationships


Brand Service From To Media Spend
********** ***** *******, ***. Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Digital Opps: Quizlet hires CEO amid spend decreases (Score 11)


Sales lead: The CEO and other recent hires may lead to spend shifts or agency appointments. 

  • Quizlet hired Lex Bayer as CEO in November 2022. 
  • Bayer most recently served as CEO of Starship Technologies. 
  • Bayer replaces Matthew Glotzbach, who will serve as an advisor during the transition. 

Additional recent hires:

  • Sara Popken joined as senior product marketing manager in July 2022.
  • Jachelle Abad joined as lifecycle marketing manager in May 2022. 
  • Sanjay Gokhale joined as senior director of subscriptions, product, & growth in January 2022. 

Quizlet's target demographic: Gen-Zers (students)

The company will likely:

  • Ramp ad spend back up
  • Diversify ad placement 
  • Seek additional agency assistance

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Quizlet spent around $94.2k on digital display ads YTD, a massive decrease from $6.6m spent in this channel during the same time period of 2021. 
  • YTD data: 4.5m impressions via desktop display (86%), mobile display (10%), and Facebook (3%).
  • Last year: Full-year spend jumped from 2.4m in 2020 to $6.8m in 2021. 
  • Ad location: It placed 98% of these ads directly onto sites such as adweek.com, adage.com, creativity-online.com, facebook.com, and slader.com. It placed 2% of these ads indirectly through Display & Video 360 and The Trade Desk onto sites such as chegg.com, thesimsresource.com, nature.com, culturehook.com, and nexusmods.com. 

Agency analysis:

  • Opportunity: The new CEO hire could affect Quizlet's roster.
    • I recommend offering creative, digital, media, & social media assistance. 
  • Current roster: 

Insight Sources: Digital spend insights estimated by Pathmatics