Allison+Partners | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations, public affairs, full service
- Main Telephone
- (310) 452-7540
|Scott P.||Partner & Co-Founder||CA|
Sample of Related Brands
|Paul B.||Executive Vice President, Corporate Communication||CA|
|Emily W.||Executive Vice President & West Coast Consumer Marketing Lead||CA|
Score 30 - Future Possibility: NextVR looking for first CMO amid spending increases
Update: Allison+Partners, public relations AOR.
Sellers - NextVR's demographic is male millennials, and their spend centers their partnership started in January.
Pathmatics reports a YTD digital spend of $191,600, which was placed direct onto nba.com.
Read about the rest of their recent marketing below.
Below was originally published 2/8:
around NBA, NBC, NFL, boxing and tennis seasons should go after revenue. Keep in mind that they signed a multiyear partnership to become the “Official League pass VR Partner of the NBA," so a lot of their marketing is currently running around basketball.
ISpot reports that these spots have cost a combined total of $296,351 to air so far since they debuted last fall. The first one, "NBA in VR" ran during November, and the new one, "NBA League Pass" has been running since Jan. 18.
Pathmatics reports a 2017 display spend of $659,600, which was up $344,500 from 2016. Ads were placed directly (99%), and top ad destinations were nba.com, reddit.com and vg247.com.
As of right now, they also use earned media and social media, but I would expect them to branch out to sponsorships, as well.