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Allison+Partners | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations, public affairs, full service
- Main Telephone
- (310)-452-7540
Primary Address
3105 South La Cienega Boulevard
Los Angeles,
CA
90016
USA
Allison+Partners Contacts
Contacts (5/11)
Name | Title | State | ||||||||||||
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Scott P. | Partner & Co-Founder | CA | ||||||||||||
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Julia S. | Account Director | CA | ||||||||||||
Kelsey B. | Account Director, Corporate Practice | CA | ||||||||||||
Tara W. | Account Director | CA | ||||||||||||
Alan R. | Vice President | CA |
WinmoEdge
Gen-Z, Digital Opps: Quizlet hires CEO amid spend decreases (Score 11)
Sales lead: The CEO and other recent hires may lead to spend shifts or agency appointments.
- Quizlet hired Lex Bayer as CEO in November 2022.
- Bayer most recently served as CEO of Starship Technologies.
- Bayer replaces Matthew Glotzbach, who will serve as an advisor during the transition.
Additional recent hires:
- Sara Popken joined as senior product marketing manager in July 2022.
- Jachelle Abad joined as lifecycle marketing manager in May 2022.
- Sanjay Gokhale joined as senior director of subscriptions, product, & growth in January 2022.
Quizlet's target demographic: Gen-Zers (students)
The company will likely:
- Ramp ad spend back up
- Diversify ad placement
- Seek additional agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Quizlet spent around $94.2k on digital display ads YTD, a massive decrease from $6.6m spent in this channel during the same time period of 2021.
- YTD data: 4.5m impressions via desktop display (86%), mobile display (10%), and Facebook (3%).
- Last year: Full-year spend jumped from 2.4m in 2020 to $6.8m in 2021.
- Ad location: It placed 98% of these ads directly onto sites such as adweek.com, adage.com, creativity-online.com, facebook.com, and slader.com. It placed 2% of these ads indirectly through Display & Video 360 and The Trade Desk onto sites such as chegg.com, thesimsresource.com, nature.com, culturehook.com, and nexusmods.com.
Agency analysis:
- Opportunity: The new CEO hire could affect Quizlet's roster.
- I recommend offering creative, digital, media, & social media assistance.
- Current roster:
- Allison+Partners: PR
Insight Sources: Digital spend insights estimated by Pathmatics.