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Acento Advertising, Inc. | Agency Profile, Contacts, AOR, Client Relationships


Service: multicultural marketing, Hispanic specialty

Main Telephone
(424)-238-4000
Primary Address
11400 West Olympic Boulevard
Suite 1200
Los Angeles, CA 90064
USA

Acento Advertising, Inc. Contacts

Contacts (5/10)
Name Title State
Donnie B. Chief Executive Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (424)-238-4000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 11400 West Olympic Boulevard
Suite 1200
Los Angeles, CA
90064
USA
Robert B. Chief Financial Officer CA
Angelica G. Director, Strategy CA
Salomon R. Group Creative Director CA
Deborah P. Account Director CA

Client Relationships

Current Past

Brand Service From To Media Spend
****** ****** ******* Multicultural *
**** ** **** Multicultural, Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Male Sports Opps: Wells Fargo now official bank for the Atlanta Falcons (Score 63)


Sales Lead: 

  • WF will be the team's official bank for five years.
  • Branded cards and content will roll out soon.
  • The two will team up (you're welcome) to make an HBCU Fellowship Program, which will formalize local HBCU relationships and create more HBCU graduate career opportunities.
  • The partnership will also lead to a "Rise Up Warm-Up" digital series, through which WF will show exclusive behind-the-scenes game day content.
  • The company will likely:
    • Pursue additional sports sponsorship opportunities
    • Keep increasing spend
    • Conduct agency reviews under a new DM (more below)
  • Target demographic: 
    • Male sports fans with a skew toward millennials and Gen-X

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: WF has spent approximately $21.4m on national TV commercials YTD, 25% more than the approximately $17.1m spent in all of 2021.
    • Last year: The bank ended up spending around $17.1m in 2021 after having spent 4% more, around $17.7m, in 2020
    • 2022 ad programming: WF's 2022 commercials have targeted male sports enthusiasts watching shows such as MLB Baseball, the 2022 Winter Olympics, PGA Tour Golf, the 2022 US Open Golf Championship, and NHL Hockey.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, the company has allocated roughly $36.7m toward digital ads
    • YTD data: WF has earned ~2.8b digital impressions YTD via desktop video/YouTube (77%), Twitter (9%), Facebook (6%), desktop display (5%), Instagram (2%), and mobile display (1%) ads.
    • Last year: The company's estimated full-year 2021 spend decreased by 35% to $40.3m from that of $62.1m in 2020.
  • Additional channel insights  
    • The company utilizes print, OOH, podcasts, search marketing, and local broadcast.
    • This partnership will also involve experiential marketing at Falcons games.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Kantar.