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At-Home Fitness Opps: Lululemon plans H2 ad spend increases after acquiring Mirror (Score 51)

According to execs in its Q2 2020 earnings call, Mirror throughout the upcoming holiday season and into 2021 (Q3 2020-Q1 2021). Execs plan to aggressively leverage the power of Lululemon's ecosystem to grow the Mirror business.

Additionally, Lululemon is testing a membership program in Edmonton, Chicago and Denver; this celebrates community connection and provides offers such as special products, dedicated online sweat classes and inspiring guest speakers. The company's teams successfully evolved to a virtual event format and plans to return to physical studio classes and gatherings once doing so is once again safer.

For now, Lululemon experienced "strength, traffic and conversion" on e-Commerce channels while keeping its retail stores temporarily closed; it continues investing in its global digital platforms to heighten guest experience.

Compare Adbeat's and iSpot's estimations of both brands' recent digital display and national TV ad spend here. Kantar data reports Lululemon also invests in OOH and Mirror also invests in local broadcast. Per Pathmatics, both company utilize Facebook and Instagram ads. 

Mirror's options are more affordable than those of its main competitor,

Agency & martech readers - Continue reaching out here for potential work, especially if you can offer brand-specific work for Mirror. Even though 180LA respectively handle Lululemon's PR and creative remits, Mirror seems to have remained independent enough to work with its own agency partners. Lululemon expired from the VAI; the "51" VAI score is for Mirror.