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180LA | Agency Profile, Contacts, AOR, Client Relationships




Service: full-service creative

Main Telephone (310) 382-1400
Main Fax (310) 382-1401
Primary Address
12555 West Jefferson Boulevard
Second Floor
Los Angeles, CA 90066
USA

180LA Contacts

Contacts (5/18)
Name Title State
Al M. Global President & Managing Partner CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (310) 382-1400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 12555 West Jefferson Boulevard
Second Floor
Los Angeles, CA
90066
USA

David E. Head, Production & Executive Producer CA
Barbara O. Chief Financial Officer CA
Natasha W. Director, Integrated Production CA
Jason R. Creative Director CA

Client Relationships


Brand Service From To Media Spend
***************, ***. creative, digital 2014 present ********
*-****** creative unknown present *
*********, *** Creative 2018 present ******
**** *********** creative 2009 present ******
*** ********** ** ******* Creative 2015 present ********

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WinmoEdge

H2 Media Opps: University of Phoenix launches new campaign to revive enrollment


In their latest attempt to which won the account in fall 2015, the new animated TV ad is running in 30- and 60 second formats on cable and broadcast networks. The campaign, "We Can Do It," will also include radio and digital ads, along with social elements.

Q1 is traditionally Phoenix's top advertising period, but look for substantial direct response budgets during Q3, their secondary buying period to drive fall enrollment. An advantage securing revenue will likely go to sellers who can reach working 30-something millennials, particularly moms with younger kids. Media planning is out of Omnicom's OMD, LA, according to Winmo.

As

Additional Insight

TV Breakdown: $5 million has been already been spent on "We Can Do It" since it debuted May 16 (see show targeting right), iSpot.tv reports.

Overall, Phoenix has spent $89.3 million on national TV ads since last June, up from $80.3 million a year earlier.

Digital Breakdown: $5.7 million has garnered 1.6 billion impressions the last year, down from $8.5 million for 1.9 billion impressions the year before, per Pathmatics

At 56% of spending, desktop ads make up the bulk of spending, but keep in mind that mobile has grown to 24% from 10%, as desktop video outlays have fallen to 17% of spending. 

Sites running desktop, desktop video and mobile include youtube.com, accuweather.com, realtor.com, weather.com, newsone.com and eonline.com. 

 

The University of Phoenix 
3157 East Elwood St.
Phoenix, AZ 85034 
(480) 966-5394

Joan Blackwood
Senior Vice President & Chief Marketing Officer
(480) 966-5394
joan.blackwood@apollo.edu

Nicole Alcorn
​Group Director - OMD, LA
(310) 301-3600
nicole.alcorn@omd.com