180LA | Agency Profile, Contacts, AOR, Client Relationships
Service: full-service creative
|Main Telephone||(310) 382-1400|
|Main Fax||(310) 382-1401|
|Barbara O.||Chief Financial Officer||CA|
Sample of Associated Brands
|Al M.||Global President & Managing Partner||CA|
|David E.||Head, Production & Executive Producer||CA|
|Mike B.||Creative Director||CA|
|Jason R.||Creative Director||CA|
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H1 Media Opps: PostMates launches new outdoor, experiential, digital campaign
Sellers - keep going after revenue in these channels through Q4 and beyond. This is a cluttered, rapidly growing category where name recognition is key, so Postmates' larger ad budgets should continue for sometime.
Their display ads have mostly run on weather sites (more info below), but any digital sellers with high engagement rates among urban millennials should make a case. Online delivery usage is popular among A35-44, as well, according to MBMG,
Below posted Jan. 18
Since last year, ads have been bought mostly site direct. Only about 20% of budget has flowed programmatically, mostly through the OpenX Ad Exchange. Top targeted sites include snagajob.com, arizona.edu, gizmodo.com, weather.com, accuweather.com and thedirty.com.
Look for ad spending to remain up, since the food delivery category is extremely competitive and Postmates told investors that annual sales would rise almost 400% this year. As such, digital sellers should continue to seek this revenue targeting urban drivers and dwellers.
Agency and martech readers - Besides their aggressive growth goals, Abby Lunardini, SVP of brand marketing and communications, has only been on the job about six months. So, she may still be open to vendor pitches through the fall. She was at Virgin America since 2007, culminating as brand marketing and communications VP. There, she led the 20+ person team responsible for all advertising, brand creative, consumer PR and corporate communications.
Plus, I saw the ad right on social media recently and they ran these garish outdoor ads in NYC during the spring. Looks like they could use help engaging millennials, aka "explorers," in more authentic ways.