180LA | Agency Profile, Contacts, AOR, Client Relationships
Service: full-service creative
|Main Telephone||(310) 382-1400|
|Main Fax||(310) 382-1401|
|Al M.||Global President & Managing Partner||CA|
Sample of Associated Brands
|David E.||Head, Production & Executive Producer||CA|
|Barbara O.||Chief Financial Officer||CA|
|Natasha W.||Director, Integrated Production||CA|
|Jason R.||Creative Director||CA|
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H2 Media Opps: University of Phoenix launches new campaign to revive enrollment
In their latest attempt to which won the account in fall 2015, the new animated TV ad is running in 30- and 60 second formats on cable and broadcast networks. The campaign, "We Can Do It," will also include radio and digital ads, along with social elements.
Q1 is traditionally Phoenix's top advertising period, but look for substantial direct response budgets during Q3, their secondary buying period to drive fall enrollment. An advantage securing revenue will likely go to sellers who can reach working 30-something millennials, particularly moms with younger kids. Media planning is out of Omnicom's OMD, LA, according to Winmo.
TV Breakdown: $5 million has been already been spent on "We Can Do It" since it debuted May 16 (see show targeting right), iSpot.tv reports.
Overall, Phoenix has spent $89.3 million on national TV ads since last June, up from $80.3 million a year earlier.
Digital Breakdown: $5.7 million has garnered 1.6 billion impressions the last year, down from $8.5 million for 1.9 billion impressions the year before, per Pathmatics.
At 56% of spending, desktop ads make up the bulk of spending, but keep in mind that mobile has grown to 24% from 10%, as desktop video outlays have fallen to 17% of spending.
Sites running desktop, desktop video and mobile include youtube.com, accuweather.com, realtor.com, weather.com, newsone.com and eonline.com.
The University of Phoenix
3157 East Elwood St.
Phoenix, AZ 85034
Senior Vice President & Chief Marketing Officer
Group Director - OMD, LA