Bravo Productions | Agency Profile, Contacts, AOR, Client Relationships

See Winmo sales intelligence in action

Agency & Martech Opps: Chevron retains media partner, creative review next?

Concluding the review that began Wavemaker, which has worked with the gas giant since 2003. The agency will handle media buying and planning for at least the next three years.

According to iSpot, YTD national TV spend of $2.3 million has targeted a variety of audiences (see targeting right). For the same period in 2018, spend totaled $2.6 million; full 2018 spend decreased to $3.5 million from that of $6.4 million in 2017.

During the past 12 months, Adbeat reports that Chevron has spent $744,600 on digital display ads placed primarily site direct (98%). Most site direct placements were on thehill.com ($681,600). Spend has gradually declined; the company's spend during the prior 12-month period (Aug 2017-2018) totaled $3.9 million.

Per Kantar, Chevron's spend usually spikes during Q2-Q3. It uses broadcast, digital and OOH but seems to have stopped spending on print and radio. According to StatSocial, the company's target demographic largely consists of millennials and Gen-X (male skew).

Agency & martech readers - since, as you're well aware, reviews often follow one another, reach out soon for potential creative work. Competition will include creative AOR Bravo handles multicultural. Focus on differentiating Chevron from competitors like ExxonMobil and Shell.