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Hooray Agency | Agency Profile, Contacts, AOR, Client Relationships
Service: digital
- Main Telephone
- (949) 442-9850
Primary Address
18261 McDurmott West
Irvine,
CA
92614
USA
Hooray Agency Contacts
Contacts (5)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| David W. | Chief Technology Officer | CA | ||||||||||||
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| Roger B. | Vice President, Digital Integration | CA | ||||||||||||
| Jeff J. | Vice President, Strategic Marketing | CA | ||||||||||||
| Katelyn R. | Vice President, Marketing & Communications | CA | ||||||||||||
| Randy S. | Executive Vice President | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Millennial, Gen-X Opps: Resorts World Las Vegas launches campaign
Sales Lead: To celebrate its two-year anniversary, just launched a new brand campaign.
- Made by a team led by creative director Bruce Logan, "Rule the World" kicked off at a premiere event at Zouk Nightclub hosted by Mark Shunock.
- The company will likely:
- Continue rolling out new work
- Advertise at events
- Keep increasing digital spend
- Target demographic:
- Older millennials and Gen-X
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: RWLV made its first foray into national TV earlier in June 2023; since then, it has spent roughly $20.9k on this channel.
- 2023 ad programming: The company's 2023 commercials have aired during shows such as KTLA 5 Morning News at 7, KTLA 5 News at 10, KTLA 5 Morning News at 6, KTLA 5 News at 6, and MLB Baseball.
- Digital insights (digital display spend and placement)
- YTD spend: So far this year, RWLV has spent roughly $115.2k on digital display ads, more than double the roughly $47.7k spent within the same 2022 timeframe.
- YTD data: Most of this year's spend has gone toward programmatic ads placed via Google DV360 (91%) and Google Display Network (5%) onto site destinations such as dallascowboys.com (23%), yahoo.com, espn.com, weather.com, and accuweather.com.
- Last year: RWLV spent approximately $161.3k on this channel in 2022, a massive decrease from the approximately $1.1m spent in 2021.
- Additional channel insights
- The company utilizes Google Ads along with Facebook and online video (via Youtube.com) ads.
Additional agency insights:
- Opportunity: RWLV may seek new agency partners as it ramps up marketing efforts, so reach out to be top-of-mind.
- Current agency roster:
- B&P: Media AOR
- : PR agency partner
- : Creative and digital AOR
Insight Sources: National TV spend insights estimated by .