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Millennial Media Opps: Resorts World Las Vegas releases new short films

After having opened in Summer 2021, Digital Kitchen, I expect the videos will continue rolling out now that RWLV is open.

In November 2021, the company hired loyalty marketing director Katy Kindsfather and brand marketing manager Abigail Clifford.

In 2021, Adbeat reports RWLV spent roughly $1.2m on digital ads, up exponentially from the roughly $10k it spent in 2020. Most of last year's spend went toward YouTube videos (54%) and programmatic ads placed via Google DV360 (26%) onto site destinations such as pac-12.com (17%), tripadvisor.com, quizfactory.com, ticketmaster.com, spanishdict.com and abc7.com.

RWLV primarily targets millennials, so sellers able to offer high-ROI strategies among this audience should get in touch soon to secure some of these increasing ad dollars. The company also utilizes email marketing. I expect it also advertises locally around Las Vegas.

Agency & martech readers - I see no major reasons for RWLV to conduct agency reviews anytime soon, but believe you could have a shot at project-based work down the road. almost two years ago.