Global Results Communications | Agency Profile, Contacts, AOR, Client Relationships

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Campaign Imminent: Cox Communications taps new creative agency partner (Score 42)

After appointing PR AOR Arnold as its lead brand agency in order to evolve its marketing strategy. Arnold will handle most of Cox's creative advertising portfolio, which includes multicultural advertising.

Creative agency 180LA, which led Cox's "Full of Love" campaign at the end of 2020, will remain part of the company's agency roster.

According to Pathmatics, Cox has spent roughly $13m on digital ads YTD, 13% lower than the roughly $14.9m it spent within the same 2020 timeframe. The company's estimated full-year 2020 spend was down by 11% at $37.6m compared to that of $42.3m in 2019. So far this year, Cox has earned around 1.8b digital impressions via Facebook (64%), Instagram (15%), desktop video (14%), desktop display (6%) and mobile display (1%) ads.

Magellan reports Cox has aired 149 podcast ads within the past 12 months.

This company targets consumers in need of reliable, fast WiFi, particularly Gen-Z and millennials judging by the focus on paid social and podcast advertising. I expect Cox's spend will pick back up soon with upcoming work from its new creative agency partner. The company also targets companies in search of its Smart Community Platform's services. Per Kantar data, Cox additionally invests in OOH, print, radio and local broadcast.

Agency & martech readers - Other reviews could easily follow this one; reach out soon to offer PR, media, digital analytics and/or social media management services. Along with the aforementioned agencies, Cox works with PM3 (multicultural assistance).