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Ocean Media | Agency Profile, Contacts, AOR, Client Relationships


Service: media buying & planning

Main Telephone
(714)-969-5244
Primary Address
7777 Center Ave.
Suite 500
Huntington Beach, CA 92647
USA

Ocean Media Contacts

Contacts (5/50)
Name Title State
Mike R. Chairman & Chief Executive Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (714)-969-5244
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 7777 Center Ave.
Suite 500
Huntington Beach, CA
92647
USA
Ron L. Chief Operating Officer CA
Jay L. President CA
Dave C. President CA
Clintton F. Chief Client Officer CA

Client Relationships

Current Past

Brand Service From To Media Spend
***, **** & ****** Media Buying, Media Planning *
********** *** Media Planning *
****.***, ***. Media Buying *
******** Media Buying, Media Planning *
****** ******* Media Buying *

See Winmo sales intelligence in action

WinmoEdge

Female Gen-X, Millennial Media Opps: Etsy puts creative account up for review (Score 38)


Sales lead: Reach out now to participate in the creative review and to inquire about other duties. 

  • Etsy recently announced it is reviewing its creative account.
  • The company has been working with 72andSunny on creative since 2020. 
  • We told you about the most recent campaign 72andSunny created for Etsy in March. 
  • We will be sure to update you as soon as any news surfaces. 

Etsy's target demographic: Gen-X & millennial women 

The company will likely:

  • Review its other accounts
  • Release fresh creative work or a campaign once it finds a new creative partner
  • Increase ad spend 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Etsy spent approximately $17.5m on national TV ads YTD, close to the $17.7m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend increased by 36% from $57m in 2021 to $77.7m in 2022. 
  • Ad programming: It placed ads during programming such as NFL Football, SportsCenter, ABC World News Tonight With David Muir, My Lottery Dream Home, and NBA Basketball. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Etsy spent around $8.5m on digital display ads YTD, a 33% decrease from $12.6m spent in this channel during the same time period of 2022. 
  • YTD data: 1.1b impressions via Facebook (67%), Instagram (22%), desktop display (8%), desktop video (2%), YouTube (1%), and mobile display (1%). 
  • 2021-2022 spend: Full-year spend increased by 13% from $32.6m in 2021 to $36.8m in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, jcpenney.com, gocomics.com, and heraldweekly.com. It placed 1% of these ads indirectly through Google AdX+AdSense onto sites such as wunderground.com, espn.com, msn.com, weather.com, and earthlink.net. 

Additional channel insights  

  • Vivvix: Etsy also utilizes local broadcast. 
  • Top podcasts sponsored: Today, Explained, Crime Junkie, Stuff You Should Know, and Morbid.

Agency analysis:

  • Opportunity: There may still be time to participate in the creative review, so reach out soon to get your pitches in. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Podchaser.