Insight Sources: Broadcast insights estimated by Podchaser.
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Ocean Media | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (714)-969-5244
Primary Address
7777 Center Ave.
Suite 500
Huntington Beach,
CA
92647
USA
Ocean Media Contacts
Contacts (5/50)
Name | Title | State | ||||||||||||
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Mike R. | Chairman & Chief Executive Officer | CA | ||||||||||||
Sample of Related Brands
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Ron L. | Chief Operating Officer | CA | ||||||||||||
Jay L. | President | CA | ||||||||||||
Dave C. | President | CA | ||||||||||||
Clintton F. | Chief Client Officer | CA |
WinmoEdge
Momvertising Opps: Etsy launches ad campaign (Score 36)
Sales lead: Reach out to offer last-minute campaign ad space.
- Etsy just kicked off a new campaign called "For the Life You're Making."
- The push includes three video ads.
- It is being supported across TV, digital, and social media.
- 72andSunny took care of the creative work for Etsy.
Etsy's target demographic: Millennial & Gen-X women (moms)
The company will likely:
- Ramp up ad spend for the next several months
- Increase promotional activity
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Etsy spent around $12.1m on national TV ads YTD, a 20% decrease from $15m spent in this channel during the same time period of 2022.
- 2021-2022 spend: Full-year spend jumped by 41% from $55.2m in 2021 to $77.7m in 2022.
- Ad programming: It placed ads during programming such as NFL Football, SportsCenter, ABC World News Tonight With David Muir, My Lottery Dream Home, and NBA Basketball.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Etsy spent about $6.5m on digital display ads YTD, a 20% decrease from $8.1m spent in this channel during the same time period of 2022.
- YTD data: 848.1m impressions via Facebook (68%), Instagram (21%), desktop display (7%), desktop video (2%), YouTube (1%), and mobile display (1%).
- 2021-2022 spend: Full-year spend increased by 13% from $32.6m in 2021 to $36.8m in 2022.
- Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, jcpenney.com, heraldweekly.com, and gocomics.com. It placed 1% of these ads indirectly through Google AdX+AdSense and Mediavine onto sites such as espn.com, wunderground.com, msn.com, weather.com, and earthlink.net.
Additional channel insights
- Vivvix: Etsy also invests in local broadcast.
- Top podcasts sponsored: Today, Explained, Crime Junkie, Stuff You Should Know, and Morbid.
Agency analysis:
- Opportunity: Get in touch to see if you can pick up any of Etsy's work.
- Current roster:
- 72andSunny: creative & digital AOR
- Ocean Media: media planning
- Tinuiti: digital & programmatic