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Innocean USA | Agency Profile, Contacts, AOR, Client Relationships


Service: media specialty

Main Telephone
(714) 861-5200
Primary Address
180 Fifth Street
Suite 200
Huntington Beach, CA 92602
USA

Innocean USA Contacts

Contacts (5/135)
Name Title State
Gui B. Senior Vice President, Executive Creative Director CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (714) 861-5200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 180 Fifth Street
Suite 200
Huntington Beach, CA
92602
USA
Jason S. Chief Creative Officer CA
Steve J. Chief Executive Officer & Head, Global Business CA
Mark W. Media Director - Kia CA
Tommy Y. Marketing Analytics Director CA

Client Relationships

Current Past

Brand Service From To Media Spend
******* Creative *
******* **** ******* *********** Creative, Digital, Media Buying, Media Planning, Social *
******* ****** Creative *
******* ***** Creative *
******* ******* Creative *

See Winmo sales intelligence in action

WinmoEdge

Male Opps: Kia taps new brand experience director (Score 60)


Sales Lead: Brad Mays became

  • Mays previously served as the global communications strategy and insights head at Nissan.
  • Now, he leads all of Kia's external communications aspects, which include PR, events, experiential, auto shows, and strategic partnerships/sponsorships.
  • Mays replaced Michael McHale, who left Kia in March 2022.
  • The company will likely:
    • Ramp up experiential marketing and other event initiatives
    • Pursue new partnerships and sponsorships
    • Shift its strategy, which could lead to higher overall ad spend
    • Seek new agency partners
  • Target demographic: 
    • Millennial and Gen-X men

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: Kia spent approximately $149.5m on national TV commercials last year, up 5% from the approximately $142.6m spent in 2021.
    • 2022 ad programming: Its 2022 commercials targeted male sports enthusiasts watching NBA Basketball, NFL Football, the 74th Emmy Awards, The Big Bang Theory, and MLB Baseball.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: In 2022, the automaker allocated roughly $29.8m toward digital ads, 5% less than the roughly $31.3m allocated in 2021.
    • 2022 data: Last year, Kia earned around 2.9b digital impressions via desktop video (32%), desktop display (26%), Facebook (25%), Instagram (9%), mobile display (6%), and Twitter (2%) ads.
      • Top site destinations for last year's desktop video ads included YouTube.com (91%), yahoo.com, Twitch, caranddriver.com, and bleacherreport.com.
      • Kia placed most of last year's desktop display ads site direct onto destinations such as cars.com (41%), caranddriver.com, kbb.com, nadaguides.com, and yahoo.com.
  • Additional channel insights  
    • The company utilizes print, OOH, local broadcast, and Google Ads.
    • Kia sponsors podcasts such as CBC News: The World This Hour, The Economist Podcasts, The John Batchelor Show, The Documentary Podcast, and The Kyle & Jackie O Show.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Podchaser.