Insight Sources: Broadcast insights estimated by Vivvix.
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Gallegos United | Agency Profile, Contacts, AOR, Client Relationships
Service: multicultural marketing, Hispanic specialty
- Main Telephone
- (714) 794-6400
Primary Address
300 Pacific Coast Highway
Suite 200
Huntington Beach,
CA
92648
USA
Gallegos United Contacts
Contacts (5/9)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Andrew D. | Co-President, Chief Strategy & Engagement Officer | CA | ||||||||||||
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| Margarita C. | Art Director | CA | ||||||||||||
| Diego E. | Art Director - Graphic Designer | CA | ||||||||||||
| Cristián C. | Creative Director | CA | ||||||||||||
| Manuel H. | Creative Director | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Chick-Fil-A to begin testing plant-based sandwich
Media Sales Lead: Chick-Fil-A (CFA) announced it has started testing its first-ever plant-based offering. The cauliflower sandwich is being tested in Denver, CO; Charleston, SC; and the Greensboro-Triad area of NC. The cauliflower sandwich is reportedly very similar to its chicken sandwich. CFA landed on cauliflower as a meat substitute after four years of experimenting.
Key Lead Takeaways: Reach out for more information to see if you can offer ad space to help promote the cauliflower sandwich.
Target Demographic: Gen-X & millennial parents
Key Spend Notes:
- While CFA decreased national TV and digital display spend in 2022, it will likely increase spend to promote the new cauliflower sandwich.
- Top spending period: Q4
National Broadcast Analysis & Spend Breakdown:
**Note that iSpot categorizes CFA under Restaurants: Quick Serve**
- 2022 FY Spend: $80.6m
- 2021 FY Spend: $84.7m
- 2020 FY Spend: $85.5m
- 2019 FY Spend: $67.5m
Ad Flight Breakdown (by spend): CFA aired 55 spots in 2022; the top five were "Matt and Alexa," "Jackie and Gary," "Elena and Richard," "Heather and Jennifer," and "The Little Things: Miss Carol."
Top Daypart (by impressions): Primetime (2.6b), Day Time (1.4b), Early Fringe (1.4b), Weekend Afternoon (1.3b), and Weekend Day (645.8m).
Top Networks (by spend): ESPN, ABC, Universo, HGTV, and Food Network.
Top Shows (by spend): NFL Football, College Football, NBA Basketball, Diners, Drive-Ins and Dives, and Family Feud.
Top Industry/Vertical Spenders (by spend): Taco Bell (12%), Subway (12%), Burger King (10%), Wendy's (9%), and McDonald's (7.5%).
Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes CFA under Fast Food Chicken Shops**
2022 FY Spend: $34.8m
2021 FY Spend: $40m
2020 FY Spend: $25.8m
2019 FY Spend: $11.6m
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $6.6m
- Q2 2022 Spend: $8m
- Q3 2022 Spend: $8.8m
- Q4 2022 Spend: $11.4m
2022 Impressions: 4b impressions
Top 2022 Ad Types (by spend): Facebook (62%), Instagram (21%), desktop video (16%), and desktop display (1%).
Top Purchase Channels: Direct (100%).
Top Publishers: facebook.com, instagram.com, youtube.com, fox8.com, and weather.com.
Top Industry/Vertical Spenders: Yum! Brands (27%), Chick-Fil-A (22%), Wingstop Restaurants (14%), Zaxbys (10%), and Restaurant Brands International (10%).
Top Creative (by spend; see below): Pathmatics reports that 2.9k creatives ran during 2022 (note that not all creatives debuted in 2022).
Other Media Spend Analysis & Breakdown:
- Vivvix: CFA also invests in OOH, print, radio, and local broadcast.
Current Agency Roster:
- Starcom Worldwide: media AOR
- McCann New York: creative AOR
- BOLTGROUP: creative
- Formerly Known As: social
- Gallegos United: multicultural
- Havas Sports & Entertainment: social & experiential
- Publicis: social
- In-house: creative