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Gallegos United | Agency Profile, Contacts, AOR, Client Relationships




Service: multicultural marketing, Hispanic specialty

Main Telephone
(714) 794-6400
Primary Address
300 Pacific Coast Highway
Suite 200
Huntington Beach, CA 92648
USA

Gallegos United Contacts

Contacts (5/6)
Name Title State
John G. Founder, President & Chief Executive Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (714) 794-6400
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 300 Pacific Coast Highway
Suite 200
Huntington Beach, CA
92648
USA

Harvey M. Co-President & Chief Creative Officer CA
Andrew D. Co-President, Chief Strategy & Engagement Officer CA
Silvina C. Head, Strategy & Planning CA
Jasmin E. Strategy Director CA

Client Relationships


Brand Service From To Media Spend
*******, ***. Creative, Media Buying, Media Planning, Social 2020 present *
*****-***-*, ***. Multicultural 2017 present ********
******** ******* *******, ***. Creative 2016 present *
********* multicultural 2003 present *******
****** ***** AOR - multicultural 2006 present ******

See Winmo sales intelligence in action

WinmoEdge

Gen-Z Digital Opps: California Milk Processor Board launches bilingual news series for younger audiences


The California Milk Processors Board (CMPB), known for its "Got milk?" campaign, debuted a bilingual content series, "Glass Half Full News," or "El Vaso Medio Lleno Noticias." The weekly digital news series will air weekly through October; it will consist of positive segments featuring children and "kidfluencers" such as Leo Kelly, Zooey Miyoshi and Stella and Blaise Bennett.

The usage of kidfluencers reflect a desire to engage with Gen-Z consumers. According to Kantar, 44% of Gen-Z has made a purchase decision based on a social influencer's suggestion, compared with 26% of the general population. This new kid-focused news series is designed to provide relief amid difficult family environments as the global pandemic continues to impact major parts of people's lives, including school plans.

Additionally, a survey commissioned by WordPress hosting company WP Engine reports 65% of Gen-Z seek entertainment via the Internet; this makes digital media channels a vital way to reach younger consumers.

Speaking of digital channels, Adbeat reports the CMPB's digital display ad spend really picked up in April 2020; out of the estimated $996.2k allocated toward this channel from September 2018-2020, 84% ($837.2k) was allocated from March-September 2020. Most of this recent spend went toward YouTube videos ($815.8k).

Additionally, per Magellan, the company has aired three podcast ads within the past year.

As previously mentioned, the CMPB's target demographic primarily consists of Gen-Z; considering its focus on digital channels, it's likely also investing in paid social and/or OTT.

Agency & martech readers - Prospect elsewhere for now; we see no signs of upcoming reviews. The company also works with late 2017.