Allied Global Marketing | Agency Profile, Contacts, AOR, Client Relationships
Service: full service advertising agency & public relations
- Main Telephone
- (323) 954-7644
Allied Global Marketing Contacts
| Name | Title | State | ||||||||||||
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| Erin C. | Executive Vice President, Global Partnerships | CA | ||||||||||||
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WinmoEdge
Account in Jeopardy: 20th Century Fox announces upcoming merger with Disney (Score 74)
In 2018, iSpot reports that 20th spent $202.1 million on national TV commercials targeting various millennial audiences (male skew - see targeting right). The company's total 2017 spend increased to $321.2 million from that of $278.9 million the previous year.
In 2018, according to Adbeat, 20th spent $18,100 on digital display ads placed mostly through Google and direct channels. Top publishers included goldderby.com, variety.com and hollywoodreporter.com. This total amount decreased significantly from its total 2017 spend of $219,200.
According to Kantar, 20th also invests in outdoor, print and radio media channels. However, its overall spend has gradually declined in preparation for the upcoming sale.
Since Disney won the bidding war with Comcast, we haven't yet heard if 20th's executives will make the move to the new company. Disney's agencies and marketing teams could take over, but it wouldn't hurt to reach out. Competition will include Zenith Media.
Please feel free to read more on Edge's take on the merger here.