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Ad Results Media | Agency Profile, Contacts, AOR, Client Relationships

Service: live endorsement radio

Primary Address

111 C Street

Suite 101

Encinitas, CA 92024

USA

Ad Results Media Contacts

Contacts (4)

Name

Title

State

Michael K.

Partner & Chief Operations Officer

Sample of Related Brands
***********

Email:	***@***.*
Main Phone:	(858) 480-5223
Direct Phone:	* * ext: ****
Assistant Name:	*
Assistant Phone:	* *
Address:	111 C Street Suite 101 Encinitas, CA 92024 USA

Kurt K.

Partner & Chief Marketing Officer

Patty M.

Vice President, Media

Lisa J.

Vice President, Media

Sales Lead:

The agency will now handle FanDuel's $200m FanDuel Casino advertising business as its lead media agency partner.
Horizon Next will now manage the media strategy and investment across the TV, OTT, and OOH advertising of Fanuel's sportsbook, daily fantasy, racing business, and casino businesses.
FanDuel has worked with Horizon in the past; the agency's scout sports and entertainment unit led the sports activation and marketing for FanDuel's emerging fantasy sports league.
The brand did not specify incumbent agency partners.
FanDuel will operate its audio, social, display, and search businesses separately.
This shift concludes a competitive review that kicked off late last year.
The company will likely:
- Launch a new campaign soon
- Shift strategy
- Continue increasing spend
- Conduct additional agency reviews
  - This is its second agency hire within the past year.
Target demographic:
- Male sports enthusiasts ranging from Gen-Z through Gen-X

Additional insights:

In the past, FanDuel's US brands have operated across sports betting, gaming, fantasy sports, TV/media, and advance-deposit wagering.
Now, it's focused on casino expansion.
Unfortunately, the casinos are limited to operating in only specific markets that include MI, PA, WV, and NJ.

Recent leadership shits:

Over the past several months, FanDuel hired a slew of new DMs including marketing technology and operations VP Matthew Donovan (November 2022), senior omni-channel casinos director Crista Annese (November 2022), and brand strategy director Jessica Lee (January 2023).

Additional spending insights:

YTD spend: FanDuel has spent approximately $35.2m on digital ads YTD, around 6x the approximately $5.6m spent by this point last year.
Last year: In 2022, the company ended up spending around $135m on this channel after having spent just less than half of this, around $61.4m, in 2021.
2023 ad programming: FanDuel's 2023 commercials have targeted male sports enthusiasts watching shows such as NFL Football, the Super Bowl LVII Immediate Pregame, NBA Basketball, the Super Bowl LVII Pregame, and PGA Tour Golf.

YTD spend: So far this year, the company has allocated roughly $19m toward digital ads, almost double the roughly $10.2m allocated within the same 2022 timeframe.
YTD data: Since the beginning of 2023, FanDuel has earned ~1.9b digital impressions via YouTube (49%), Facebook (26%), Istagram (11%), desktop display (11%), mobile display (2%), and desktop video (1%) ads.
Last year: The company's estimated full-year 2022 spend reached $45m, up 9% from that of $41.4m in 2021.

Additional agency insights:

Opportunity: Since agency reviews often follow one another closely, as this one followed last year's, get in touch soon to offer PR, digital analytics, multicultural, and/or experiential support.
- You'd especially benefit from offering specific services for the online casino platform.
  - Not only did it just hire a media AOR for this business, but it also hired a creative AOR, last year.
Current agency roster:
- Horizon Next: Media AOR (casino - 2023)
- Mischief @ No Fixed Address: Creative AOR (casino - 2022)
- : Creative AOR
- : Media AOR