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MullenLowe U.S. Los Angeles | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (617) 226-9000
Primary Address
2121 Park Place
Suite 150
El Segundo,
CA
90245
USA
MullenLowe U.S. Los Angeles Contacts
Contacts (5/24)
| Name | Title | State | ||||||||||||
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| Javier P. | President | CA | ||||||||||||
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Sample of Related Brands
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| Holly Y. | Senior Art Director | CA | ||||||||||||
| Caroline C. | Account Director | CA | ||||||||||||
| Kylie M. | Director, Account | CA | ||||||||||||
| Chris J. | Director, Creative | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Opps: Gatorade appoints first CBO (Score 38)
Sales Lead: Anuj Bhasin is now the seemingly first CBO at
- He joined parent company in January 2011 and most recently served as the VP and GM of marketing for Gatorade.
- The brand will likely:
- Implement strategy shifts
- Keep increasing overall spend
- Seek new agency partners
- Target demographic:
- Men, especially athletic men, ranging from Gen-Z through Gen-X
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Gatorade has spent approximately $30.9m on national TV commercials YTD, 61% more than the approximately $19.2m spent by this point last year.
- Last year: The brand spent around $53.4m on this channel in 2022 after having spent 25% less, around $39.8m, in 2021.
- 2023 ad programming: Gatorade's 2023 commercials have targeted male sports enthusiasts watching shows such as NBA Basketball, College Basketball, College Football, SportsCenter, and Women's College Basketball.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, the brand has allocated roughly $9.1m toward digital ads, down only slightly (3%) from the roughly $9.4m allocated within the same 2022 timeframe.
- YTD data: Gatorade has earned ~1.2b digital impressions YTD via Facebook (30%), Instagram (21%), Twitter (17%), YouTube (16%), desktop display (7%), desktop video (5%), and mobile display (4%) ads.
- Last year: In 2022, the brand's estimated full-year spend increased by 65% to $59.6m from that of $36.1m in 2021.
- Additional channel insights
- The brand utilizes OTT, linear, local broadcast, print (magazines), digital, Google Ads, Twitter, Facebook, Instagram, and online video (via Youtube Android and Youtube.com) ads.
- Gatorade holds planning conversations in Q4 and buying conversations in Q3.
- It sponsors podcasts such as Stuff You Should Know, Bleeding Green Nation, Buffalo Rumblings, Arrowhead Pride, and MMA Fighting.
- Gatorade has a ton of sports team sponsorship partners such as the here.
Additional agency insights:
- Opportunity: This hire could easily lead to agency reviews, so reach out soon to get on Bhasin's radar.
- Current agency roster:
Insight Sources: Broadcast, linear, and OTT insights estimated by .