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Mediahub Global Los Angeles | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (424) 738-6600
Primary Address
2121 Park Place
Suite 150
El Segundo,
CA
90245
USA
Mediahub Global Los Angeles Contacts
Contacts (5/58)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| John M. | Global Chief Executive Officer | CA | ||||||||||||
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| Jackie S. | Chief Client Officer - West | CA | ||||||||||||
| Tiffany M. | Director, Campaign Insights | CA | ||||||||||||
| Michelle G. | Director, Diversity, Equity & Inclusion | CA | ||||||||||||
| Bryan R. | Associate Director, Campaign Insights | CA | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| **** *****, ***. | Media Buying, Media Planning, Digital | * | ||
| ******** ******* *****, ***. | Media Buying, Media Planning | * | ||
| *** *********** | Media Planning, Media Buying | * | ||
| *** ****** ******** | Media Buying, Media Planning | * | ||
| ******** ******** | Media Buying, Media Planning | * |
See Winmo sales intelligence in action
WinmoEdge
Millennial Opps: NerdWallet leans on nostalgia in new campaign (Score 60)
Sales Lead: With the help of Sesame Street,
- The new work, "You Can Count On Us," features the one and only (trust me, I counted) Count von Count.
- It was made by a year.
- The company has also ramped up its social media activity in order to engage with fans about things like the state of the economy.
- The company will likely:
- Continue rolling out more ads
- Keep increasing TV spend
- Seek new agency partners amid a CMO search (more below)
- Target demographic:
- Primary: Millennials with a male skew
- Nostalgia marketing tends to earn high ROI among millennials.
- Secondary: Gen-X with a male skew
- Primary: Millennials with a male skew
Recent leadership shifts:
- In 2022, NerdWallet hired marketing director Benjamin Duffey (July), affiliate marketing director Eric Lundberg (October), and brand design director Emily Hsiao (December).
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- 2021-2022 spend: NerdWallet allocated roughly $33.1m toward national TV commercials in 2022, 16% more than the roughly $28.5m allocated in 2021.
- 2022 ad programming: Its 2022 commercials targeted male sports enthusiasts watching shows such as NFL Football, NBA Basketball, College Football, SportsCenter, and Late Night With Seth Meyers.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, the company spent approximately $40.9m on digital ads, down 31% from the approximately $59.3m spent in 2021.
- 2022 data: NerdWallet earned around 3.5b digital impressions last year via desktop video (75%), desktop display (10%), Facebook (8%), Instagram (4%), and mobile display (3%) ads.
- Last year, the company placed most of its desktop video ads site direct onto destinations such as YouTube (33%), espn.com, weather.com, brainly.com, and fandom.com.
- Additional channel insights
- The company invests in OOH, radio, local broadcast, online video (primarily Youtube.com), and Google Ads.
- NerdWallet also sponsors podcasts such as Planet Money, Wait Wait... Don't Tell Me!, Pod Save America, and Morbid.
- Additionally, the company utilizes short-form DRTV.
- It has highly concentrated network TV coverage, but it's unlikely it'll launch a new campaign soon.
- NerdWallet's top TV networks include AMC, NBCS, WE, MTV, and MASN.
Additional agency insights:
- Opportunity: Get in touch soon to be top-of-mind when NerdWallet finds a new CMO to succeed Kelly Gillease, who departed in October 2022.
- Current agency roster:
- Deutsch LA: Creative AOR (2022)
- : Media AOR
Insight Sources: Broadcast insights estimated by Media Analytics.