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Liquid + Arcade | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(310) 450-2653
Primary Address
138 Eucalyptus Drive
El Segundo, CA 90245

Liquid + Arcade Contacts

Contacts (5/6)
Name Title State
Will A. President & Chief Executive Officer CA
Sample of Related Brands
Email: *****@*******.***
Main Phone: (310) 450-2653
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 138 Eucalyptus Drive

El Segundo, CA

Kelvin M. Vice President, Media Strategy & Investment CA
Nathan R. Media Director CA
Nikki D. Vice President, Global Media CA
Daniel D. Vice President, Programmatic CA

See Winmo sales intelligence in action


Media Edge: World of Warcraft brings celebrities and dragons together as it sharply increases digital spend

Media Sales Lead: The latest campaign for , the campaign gives gamers the chance to bring the game's dragons into the real world via AR.

Key Lead Takeaways: Sellers should contact soon to secure last-minute ad dollars.

Target Demographics: Gamers: Male millennials (primary) and male Gen-Z (secondary)

Key Spend Notes

  • Digital spend is increasing significantly. Spend has remained decent throughout the year. However, it increased significantly in Q3 2022 and has not yet slowed down. Thus, WOW's digital spend will likely continue climbing, especially throughout the rest of the gift-giving holiday season. The brand also recently launched a new game expansion

Digital Display & Social Media Spend Analysis & Breakdown:

  • 2022 YTD Spend: $22.4m
  • 2021 FY Spend: $9.7m
  • 2020 FY Spend: $12.8m
  • 2019 FY Spend: $5.5m

YTD Ad Flight Breakdown:

  • Q1 2022 Spend: $1.7m
  • Q2 2022 Spend: $1.7m
  • Q3 2022 Spend: $8.9m
  • Q4 2022 Spend (to date): $19.6m

YTD Impressions: ~2b

Top Ad Types: Desktop video (57%), Facebook (25%), Instagram (11%), desktop display (5%), and Twitter (2%)

Top Purchase Channels: Direct (99%)

Top Publishers:, Facebook, Instagram, Twitch, and

Top Industry/Vertical Spenders: Pearl Abyss, Activision Blizzard, Inc., Microsoft, Square Enix Holdings Co., Ltd., and Albion Online (Sandbox Interactive GmbH)

Top Creative by Spend; see below: (note that not all creatives debuted in 2022).

Other Media Spend Analysis & Breakdown:

Kantar: The brand holds planning conversations in Q1 and buying conversations in Q4.

Social Demographics [Stat Social]: Men, primarily from the ages of 25-34 and secondarily from the ages of 18-24

Influencers & Brand Ambassadors: Chuck Norris, Mr. T, Ozzy Osbourne, Audrey Plaza, and Mr. Bean

Recent & Upcoming Product Launches: The WOW Dragonflight expansion pack, which launched on November 28, 2022

Current Agency Roster

Insight Sources: Digital spend insights estimated by .