Liquid + Arcade | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (310) 450-2653
Liquid + Arcade Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Will A. | President & Chief Executive Officer | CA | ||||||||||||
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Sample of Related Brands
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| Kelvin M. | Vice President, Media Strategy & Investment | CA | ||||||||||||
| Nathan R. | Media Director | CA | ||||||||||||
| Nikki D. | Vice President, Global Media | CA | ||||||||||||
| Daniel D. | Vice President, Programmatic | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: World of Warcraft brings celebrities and dragons together as it sharply increases digital spend
Media Sales Lead: The latest campaign for , the campaign gives gamers the chance to bring the game's dragons into the real world via AR.
Key Lead Takeaways: Sellers should contact soon to secure last-minute ad dollars.
Target Demographics: Gamers: Male millennials (primary) and male Gen-Z (secondary)
Key Spend Notes:
- Digital spend is increasing significantly. Spend has remained decent throughout the year. However, it increased significantly in Q3 2022 and has not yet slowed down. Thus, WOW's digital spend will likely continue climbing, especially throughout the rest of the gift-giving holiday season. The brand also recently launched a new game expansion
Digital Display & Social Media Spend Analysis & Breakdown:
- 2022 YTD Spend: $22.4m
- 2021 FY Spend: $9.7m
- 2020 FY Spend: $12.8m
- 2019 FY Spend: $5.5m
YTD Ad Flight Breakdown:
- Q1 2022 Spend: $1.7m
- Q2 2022 Spend: $1.7m
- Q3 2022 Spend: $8.9m
- Q4 2022 Spend (to date): $19.6m
YTD Impressions: ~2b
Top Ad Types: Desktop video (57%), Facebook (25%), Instagram (11%), desktop display (5%), and Twitter (2%)
Top Purchase Channels: Direct (99%)
Top Publishers: Youtube.com, Facebook, Instagram, Twitch, and gamefaqs.gamespot.com
Top Industry/Vertical Spenders: Pearl Abyss, Activision Blizzard, Inc., Microsoft, Square Enix Holdings Co., Ltd., and Albion Online (Sandbox Interactive GmbH)
Top Creative by Spend; see below: (note that not all creatives debuted in 2022).
Other Media Spend Analysis & Breakdown:
Kantar: The brand holds planning conversations in Q1 and buying conversations in Q4.
Social Demographics [Stat Social]: Men, primarily from the ages of 25-34 and secondarily from the ages of 18-24
Influencers & Brand Ambassadors: Chuck Norris, Mr. T, Ozzy Osbourne, Audrey Plaza, and Mr. Bean
Recent & Upcoming Product Launches: The WOW Dragonflight expansion pack, which launched on November 28, 2022
Current Agency Roster:
- 72andSunny: Creative agency partner (at least for this campaign project)
- : Media agency partner
- : Media agency partner
Insight Sources: Digital spend insights estimated by .