Ignited | Agency Profile, Contacts, AOR, Client Relationships

• Chan was previously the COO of global distribution, handling advertising and monetization at BBC World News.
• Though located in London, she will work with NBCU's US team.
  • **Note: Since Chan is located in the UK, we cannot provide her contact information; reach out to other DMs for now.**
• Chan succeeds incumbent KC Sullivan, who departed in August 2022 to become the president at CNBC.
• NBCU is currently working on building strategic partnerships and adding verticals to expand its reach and cross-media offerings.
• The company will likely:
  • Shift its strategy
  • Return to heavier ad spend
  • Seek new agency partners
• Target demographic: 
  • ​​​​​​​Millennials

​​​​​​​​​​​​​​Additional recent leadership shifts:

• NBCU also recently appointed integrated marketing VP Alexandra Duffy (October 2022), brand strategy and consumer engagement VP Cindy Olsen (November 2022), and brand creative VP Femi Corazon (December 2022)

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: So far this year, NBCU has spent approximately $199.2m on digital ads.
  • YTD data: The company has earned around 23b digital impressions YTD via Facebook (40%), Instagram (27%), desktop video (19%), desktop display (7%), Twitter (3%), mobile display (2%), and mobile video (1%) ads.
    • NBCU has placed most of this year's desktop video ads site direct onto destinations such as youtube.com (73%), brainly.com, imdb.com, Twitch, and genius.com.
  • Last year: The company spent roughly $235.1m on this channel last year, a significant increase from the roughly $88.9m spent in 2020.
• Additional channel insights  
  • The company utilizes radio, OOH, print, and local broadcast.
  • NBCU sponsors podcasts such as Dateline NBC, Stuff You Should Know, Stuff They Don't Want You To Know, Fresh Air, and Armstrong & Getty.

Additional agency insights: