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Havas Formula | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (310) 578-7050
Primary Address
810 Parkview Drive North
El Segundo,
CA
90245
USA
Havas Formula Contacts
Contacts (2)
Name | Title | State | ||||||||||||
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Adrienne C. | Chief Executive Officer - Havas Street | CA | ||||||||||||
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Taryn F. | Senior Vice President, Consumer West - High Tech | CA |
WinmoEdge
Female Millennial, Gen-X Opps: Lamps Plus taps first CMO (Score 76)
- Luebke was previously the marketing VP at Build.com.
- The company will likely:
- Shift its strategy
- Return to heavier ad spend
- Conduct agency reviews
- Target demographic:
- Millennials and Gen-X with a strong female skew
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, LP spent roughly $357.8k on digital ads, a significant decrease from the roughly $1.9m spent in 2021.
- 2022 data: The company earned around 60.2m digital impressions last year via desktop display (28%), desktop video/YouTube (28%), Facebook (25%), Instagram (9%), mobile display (7%), and Twitter (3%) ads.
- Top site destinations for last year's desktop display ads included YouTube (22%), msn.com, webmail.earthlink.net, washingtonpost.com, and drudgereport.com.
- Additional channel insights
- The company works with influencers
Additional agency insights:
- Opportunity: Get on Luebke's radar since, as LP's new CMO, he may lead agency reviews.
- Current agency roster:
- In-House: Media
- 2018)
Insight Sources: Digital spend insights estimated by Pathmatics.