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Conill Advertising, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: multicultural marketing, Hispanic specialty
- Main Telephone
- (424) 290-4400
Primary Address
2101 Rosecrans Avenue
Second Floor
El Segundo,
CA
90245
USA
Conill Advertising, Inc. Contacts
Contacts (5/20)
Name | Title | State | ||||||||||||
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Laura S. | Chief Strategy Officer | CA | ||||||||||||
Sample of Related Brands
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Patty M. | Group Account Director | CA | ||||||||||||
Olivia Z. | Associate Media Director, Data & Analytics | CA | ||||||||||||
Carlene R. | Senior Vice President & Director, Sports & Entertainment | CA | ||||||||||||
Courtney C. | Account Director | CA |
WinmoEdge
Agency Opps: T-Mobile puts portion of creative account into review after hiring CMO (Score 75)
- currently lead the work covered by the RFI.
- T-Mobile is specifically looking for agencies focused on strategic brand positioning, radio, digital, sponsorship, and Hispanic US marketing.
- The review does not involve national brand TV advertising, which Panay Films handles right now.
- We predicted T-Mobile would make additional roster shifts after earlier this year.
- The company will likely:
- Continue pursuing influencer relationships; recent ads featured John Travolta and Bradley Cooper
- Shift strategy
- Return to higher spend
- Conduct additional agency reviews
- Target demographic:
- A wide but male-skewed audience ranging from Gen-Z through Gen-X
Recent leadership shifts:
- The company named Vinayak Hegde as consumer CMO in January 2023.
- He was once the CMO of Airbnb Homes and was most recently an advisor at Wheels Up.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, T-Mobile has spent approximately $132.8m on national TV commercials, 40% less than the approximately $222.1m spent within the same 2022 timeframe.
- Last year: In 2022, the company spent around $395.4m on this channel after having spent 44% more, around $570.2m, in 2021.
- 2023 ad programming: T-Mobile's 2023 commercials have targeted the male-skewed audience of shows such as NFL Football, NBA Basketball, The Voice, the 2023 NFL Draft, and Chicago Fire.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The company has allocated roughly $61.5m toward digital ads YTD, down 19% from the roughly $76.2m allocated by this point last year.
- YTD data: Since the beginning of 2023, T-Mobile has earned ~6.5b digital impressions via YouTube (46%), Instagram (23%), Facebook (16%), desktop display (9%), mobile display (3%), desktop video (2%), and Twitter (1%) ads.
- Last year: The company's estimated full-year 2022 spend reached $151.1m, 16% less than that of $178.9m in 2021.
- Additional channel insights
- T-Mobile utilizes Google Ads along with print, OOH, local broadcast, radio, digital, Facebook, Instagram, Twitter, and online video (via Youtube.com, Youtube IOS, and Youtube Android) ads.
- The company sponsors podcasts such as The Herd with Colin Cowherd, Stuff You Should Know, Dateline NBC, The Joe Rogan Experience, and the Last Podcast On The Left.
- T-Mobile invests in short-form DRTV ads.
- It has incredibly highly distributed network TV coverage and will likely launch a new campaign in 60 days or so.
- T-Mobile's top TV networks include GALA, FOXD, USA, TELE, and ESTV.
Additional agency insights:
- Opportunity: Reach out soon to participate in the creative review, and keep T-Mobile on your radar for additional reviews once this one concludes.
- Current agency roster:
- Digital AOR
- AOR
- Panay Films: National brand TV advertising partner
- O'Keefe Reinhard & Paul: Metro by T-Mobile creative AOR (April 2023)
- January 2021)
- : PR AOR
- : Experiential agency partner
- : Experiential agency partner
- : Multicultural agency partner
- : Creative and social agency partner
- : Creative agency partner
- : Media agency partner
Insight Sources: Broadcast insights estimated by .