Back to All Agencies
The Woo Agency | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (310) 558-1188
Primary Address
9601 Jefferson Boulevard
Suite A
Culver City,
CA
90232
USA
The Woo Agency Contacts
Contacts (5/13)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Valerie M. | Chief Executive Officer & Chief Creative Officer | CA | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
| Michael B. | Creative Director | CA | ||||||||||||
| Mike R. | Connections & Media Director | CA | ||||||||||||
| Erika R. | Group Director, Account | CA | ||||||||||||
| Caroline D. | Associate Creative Director | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
L.A. Fitness launches campaign as spend skyrockets
- Made by creative and social AOR , the campaign rolled out across TV, radio, OOH, digital, and social media platforms.
- The Woo is also behind LAF's official TikTok account, which is about to launch.
- The brand will likely:
- Continue increasing spend
- Start ramping up TikTok initiatives
- Target demographic:
- A wide target demographic ranging from Gen-Z through Gen-X (slight male skew)
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, LAF has allocated roughly $206.1k toward national TV commercials, almost 4x the roughly $56.8k allocated by this point of 2022.
- Last year: The brand allocated around $102.8k toward this channel in 2022 after not having utilized it in 2021.
- 2023 ad programming: LAF's 2023 commercials have targeted Gen-X watching shows such as The Big Bang Theory, Dateline, The Price Is Right, and TMZ Live.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The brand has spent approximately $706.2k toward digital ads in 2023, already more than double the approximately $223.7k spent in all of 2022.
- YTD data: LAF has earned around 100m digital impressions YTD via Instagram (70%), Facebook (28%), YouTube (1%), and desktop display (1%) ads.
- Last year: In 2022, the brand's estimated full-year spend reached $223.7k, % more than that of $156.5k in 2021.
- Additional channel insights
- The brand utilizes OOH, local broadcast, and Google Ads.
Additional agency insights:
- Opportunity: The Woo seems to be a relatively new agency partner, so get in touch soon to offer PR, media, digital analytics, experiential, influencer, and/or multicultural services.
- Current agency roster:
- The Woo: Creative and social AOR
Insight Sources: Broadcast insights estimated by .