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IMW Agency | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(714) 557-7100
Primary Address
3190 Airport Loop Drive
Building K
Costa Mesa, CA 92626
USA

IMW Agency Contacts

Contacts (1)
Name Title State
Christopher B. President CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (714) 557-7100
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3190 Airport Loop Drive
Building K
Costa Mesa, CA
92626
USA

Client Relationships

Current Past

Brand Service From To Media Spend
******** **** ****** Experiential *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Avocados From Mexico names new lead AOR (Score 22)


Sales Lead: 

  • Lerma has been AFM's digital AOR for eight years, and its remit expansion comes as a result of Lerma's Super Bowl ad.
    • The ad, which starred Anna Faris, was Lerma's first Super Bowl ad for AFM, though AFM has aired commercials in eight Big Games so far.
  • The agency will now handle all brand and digital services along with Hispanic marketing and advertising.
  • The company will likely:
    • Launch a new campaign soon
    • Pursue additional influencer partnerships
    • Invest in a Super Bowl ad in 2024
    • Continue increasing national TV spend
    • Return to higher digital spend
    • Seek additional new agency partners
  • Target demographic: 
    • ​​​​​​​Millennial and Gen-X women

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, AFM has spent approximately $8.2m on national TV commercials, 12% more than the approximately $7.3m spent within the same 2022 timeframe.
    • Last year: The company spent around $8.1m on this channel last year after having spent much less, around $2.3m, in 2021.
    • 2023 ad programming: AFM's 2023 commercials have targeted male sports enthusiasts watching NFL Football and the FS1 Super Bowl Post Game.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: The company has allocated roughly $198.9k toward digital ads YTD, down 21% from the roughly $241.5k allocated by this point last year.
    • YTD data: Since the beginning of 2022, AFM has earned ~30.2m digital impressions via Twitter (42%), Facebook (35%), desktop video (17%), YouTube (2%), and Instagram (2%) ads.
    • Last year: In 2022, the company's estimated full-year spend decreased 10% to $1.8m from that of $2m in 2021.
  • Additional channel insights  
    • The company utilizes digital, local broadcast, and Google Ads.
    • Its social audience primarily consists of 45+ women.
    • AFM also invests in experiential activations.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .​​​​​​​