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Casanova//McCann | Agency Profile, Contacts, AOR, Client Relationships
Service: full service, Hispanic specialty
- Main Telephone
- (714) 918-8200
Primary Address
3337 Susan Street
Suite 200
Costa Mesa,
CA
92626
USA
Casanova//McCann Contacts
Contacts (5/13)
Name | Title | State | ||||||||||||
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Will P. | Senior Vice President, Chief Strategy Officer | CA | ||||||||||||
Sample of Related Brands
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Karla A. | Executive Vice President & Chief Stewardship Officer | CA | ||||||||||||
Ingrid O. | President & Chief Executive Officer | CA | ||||||||||||
Elias W. | Executive Vice President & Chief Creative Officer | CA | ||||||||||||
Tessy H. | Senior Art Director | CA |
WinmoEdge
Campaign Imminent: Chevrolet's creative, social AOR appoints new brand-specific leadership
Sales Lead: , just hired Fabio Costa as its new global chief creative officer (CCO), effective March 2023.
- Costa was most recently an ECD at Saatchi & Saatchi, where he built automotive marketing expertise working with Toyota as a client.
- In this role, Costa oversaw sponsorship campaigns featuring stories of people such as Paralympian Jessica Long.
- His hire may lead to bolstered partnership initiatives on Chevy's part.
- At Commonwealth // McCann, he succeeds the incumbent chief creative officer, Gary Pascoe, who departed a few months ago but whose role was not global.
- The agency hired other Chevy leaders within the past year including NA president Belinda Leworthy (April 2022) and global CSO Joanna Young (October 2022).
- Leworthy was previously the global client leader at WPP.
- Young joined from The Garage Team Mazda, where she served in the same role.
- The brand (Chevy) will likely:
- Shift strategy
- This will involve promotional material around upcoming Chevy debuts such as gas-powered and electric vehicles.
- Return to higher spend
- Shift strategy
- Target demographic:
- Gen-Z and millennial men
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Chevy has spent approximately $63.7m toward national TV commercials YTD, 59% less than the approximately $156.9m spent by this point last year.
- Last year: The brand ended up spending around $310.6m on this channel last year after having spent 34% less, around $205.7m, in 2021.
- 2023 ad programming: Chevy's 2023 commercials have targeted male sports enthusiasts watching shows such as NFL Football, College Football, NFL on FOX Pregame, SportsCenter, and Jeopardy!.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, the brand has allocated roughly $5.9m toward digital ads, down 45% from the roughly $10.7m allocated within the same 2022 timeframe.
- YTD data: Chevy has earned around 720.6m digital impressions YTD via YouTube (29%), desktop display (26%), Facebook (19%), desktop video (14%), Instagram (6%), and mobile display (5%) ads.
- The brand has placed most of this year's desktop video ads site direct onto destinations such as brainly.com (61%), yahoo.com, 247sports.com, investing.com, and espn.com.
- Last year: In 2022, Chevy's estimated full-year spend of $61.3m increased by 29% from that of $47.6m in 2021.
- Additional channel insights
- The brand utilizes local broadcast, print (though barely), OOH (though also barely), digital, radio, Google Ads, Facebook, Instagram, TikTok, Twitter, and online video (primarily via Youtube.com) ads, along with linear, OTT, and experiential.
- Chevy holds planning conversations in Q1 and buying conversations in Q4.
- The brand sponsors podcasts such as Dateline NBC, NPR News Now, Up First, Planet Money, and Conan O'Brien Needs A Friend.
- Chevy also invests in various sports sponsorship partnerships with organizations such as the .
Additional agency insights:
- Opportunity: Chevy's parent company, CMO departure; get in touch to be top-of-mind if you haven't yet done so.
- Current agency roster (Chevy brand):
- Commonwealth // McCann: Creative and social AOR
- : Experiential AOR
- : Media AOR
- : Multicultural AOR
- : Social AOR
- : Media agency partner
- : Multicultural agency partner
- : Creative and social agency partner
Insight Sources: Broadcast, linear, and OTT insights estimated by .