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Casanova//McCann | Agency Profile, Contacts, AOR, Client Relationships


Service: full service, Hispanic specialty

Main Telephone
(714) 918-8200
Primary Address
3337 Susan Street
Suite 200
Costa Mesa, CA 92626
USA

Casanova//McCann Contacts

Contacts (5/12)
Name Title State
Ingrid O. President & Chief Executive Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (714) 918-8200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3337 Susan Street
Suite 200
Costa Mesa, CA
92626
USA
Elias W. Executive Vice President & Chief Creative Officer CA
Will P. Senior Vice President, Chief Strategy Officer CA
Karla A. Executive Vice President & Chief Stewardship Officer CA
Roxane G. Media Director CA

Client Relationships

Current Past

Brand Service From To Media Spend
******** Multicultural *
********** ***** ******* ********** Multicultural *
********* Multicultural *
***** **** ** Multicultural *
***** ****** Multicultural *

See Winmo sales intelligence in action

WinmoEdge

Shoe Carnival's top marketer departs amid spend declines (Score 31)


Sales lead: These leadership shifts will affect the company's marketing strategy & agency roster. 

  • Shoe Carnival (SC) lost its top marketer, Deb Hannah, in April 2023.
  • Hannah joined the company as marketing VP in 2019 and was promoted to SVP in 2022. 
  • She is now the CMO of Stride. 

Additional DM shifts:

  • In January 2023, SC promoted Lisa Edwards to creative director and Matt Haracz to marketing VP. 
  • Edwards joined the company as senior creative manager in August 2022.
  • Haracz joined the company as eCommerce director in 2019. 

Target demographic: Gen-X & millennial parents

The company will likely:

  • Make agency changes
  • Shift ad dollars around

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: SC spent around $1.2m on digital display ads YTD, down 57% from $2.8m spent in this channel during the same time period of 2022. 
  • YTD data: 159.8m impressions via Facebook (78%), Instagram (18%), YouTube (2%), and desktop display (1%).
  • 2021-2022 spend: Full-year spend fell 19% from $6.3m in 2021 to $5.1m in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, aol.com, and eurosport.com. It placed 1% of these ads indirectly through Adelphic onto sites such as aol.com, yahoo.com, answers.com, msn.com, and thechive.com. 

Additional channel insights  

  • Vivvix: SC also invests in OOH, print, and radio. 
    • It holds media planning discussions in Q4, and it buys during Q3. 

Agency analysis:

Insight Sources: Digital spend insights estimated by Vivvix.