Back to All Agencies

Mediaspot, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone
(949) 721-0500
Primary Address
1550 Bayside Drive
Corona Del Mar, CA 92625
USA

Mediaspot, Inc. Contacts

Contacts (5/11)
Name Title State
Arthur Y. President CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (949) 721-0500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1550 Bayside Drive

Corona Del Mar, CA
92625
USA

Kathy M. Executive Vice President CA
Tamiko F. Senior Vice President, Client Services CA
Quinn T. Controller CA
Dan I. Associate Director, Digital Media CA

Client Relationships


Brand Service From To Media Spend
*******, ***. Media Buying, Media Planning 2016 present *******
*** ********** ************ Media Buying, Media Planning 1992 present ********
*** **** *** Media Planning 2016 present ******
******* **** media buying & planning unknown present *****

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-Z Digital Opps: Del Taco creates new marketing position amid spend increases (Score 71)


hiring Erin Levzow as its first VP of marketing technology. Levzow has held several high-level marketing positions and most recently served as marketing VP of Marcus Hotels & Resorts. She has experience in key areas DT is currently focusing on such as ordering technology, mobile apps and loyalty and rewards programs. DT plans to utilize those marketing techniques increase customer loyalty and visitor frequency. 

The company is also working to digitalize the ordering process to cut down on contact amid the coronavirus pandemic. This includes improving in-app ordering and delivery. 

According to Pathmatics, earned 269.7m impressions through Facebook ads (58%), desktop video ads (20%), Instagram ads (19%), mobile video ads (1%) and desktop display ads (1%). It placed the majority of these ads site direct (99%) onto sites such as hulu.com, nbclosangeles.com, cnn.com, abc7.com and kbzn.com. It placed the remaining 1% indirectly through The Trade Desk onto sites such as msn.com, washingtonpost.com, theverge.com, abc7.com and tulsaworld.com. It spent $2.4m in this channel over the last 365 days, a 100% increase from $1.2m spent during the 365 days prior. 

Sellers-- DT's late-night service and cheap offerings appeal primarily to Gen-Z and millennials. It reaches these audiences primarily through digital display ads, which it has been pumping dollars into over the last year. It also invests in OOH and radio ads, per Kantar. Keep in mind, DT capitalizes on incentives and customer rewards programs in addition to the other techniques it utilizes. Sellers should reach out to secure these extra ad dollars. 

Agency & martech readers-- Del Taco Canvas Blue (PR).