Mediaspot, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (949) 721-0500
Mediaspot, Inc. Contacts
Sample of Related Brands
|Kathy M.||Executive Vice President||CA|
|Tamiko F.||Senior Vice President, Client Services||CA|
|Dan I.||Associate Director, Digital Media||CA|
Millennial, Gen-Z Digital Opps: Del Taco creates new marketing position amid spend increases (Score 71)
hiring Erin Levzow as its first VP of marketing technology. Levzow has held several high-level marketing positions and most recently served as marketing VP of Marcus Hotels & Resorts. She has experience in key areas DT is currently focusing on such as ordering technology, mobile apps and loyalty and rewards programs. DT plans to utilize those marketing techniques increase customer loyalty and visitor frequency.
The company is also working to digitalize the ordering process to cut down on contact amid the coronavirus pandemic. This includes improving in-app ordering and delivery.
According to Pathmatics, earned 269.7m impressions through Facebook ads (58%), desktop video ads (20%), Instagram ads (19%), mobile video ads (1%) and desktop display ads (1%). It placed the majority of these ads site direct (99%) onto sites such as hulu.com, nbclosangeles.com, cnn.com, abc7.com and kbzn.com. It placed the remaining 1% indirectly through The Trade Desk onto sites such as msn.com, washingtonpost.com, theverge.com, abc7.com and tulsaworld.com. It spent $2.4m in this channel over the last 365 days, a 100% increase from $1.2m spent during the 365 days prior.
Sellers-- DT's late-night service and cheap offerings appeal primarily to Gen-Z and millennials. It reaches these audiences primarily through digital display ads, which it has been pumping dollars into over the last year. It also invests in OOH and radio ads, per Kantar. Keep in mind, DT capitalizes on incentives and customer rewards programs in addition to the other techniques it utilizes. Sellers should reach out to secure these extra ad dollars.
Agency & martech readers-- Del Taco Canvas Blue (PR).