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Mediaspot, Inc. | Agency Profile, Contacts, AOR, Client Relationships

Service: media buying & planning

Main Telephone (949) 721-0500
Main Fax (949) 721-0555
Primary Address
1550 Bayside Drive
Corona Del Mar, CA 92625

Mediaspot, Inc. Contacts

Contacts (5/10)
Name Title State
Arthur Y. President CA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (949) 721-0500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1550 Bayside Drive
Corona Del Mar, CA

Kathy M. Executive Vice President CA
Scott W. Executive Vice President, Business Development CA
Tamiko F. Senior Vice President, Client Services CA
Jennifer C. Account Supervisor & Director, Out-of-Home CA

Client Relationships

Brand Service From To Media Spend
*******, ***. Media Buying, Media Planning 2016 present *
*** ********** ************ Media Buying, Media Planning 1992 present ********
*** **** *** Media Planning 2016 present *******
******* **** media buying & planning unknown present ********

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Recent Discussions

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Who is the Media Buying, Media Planning agency of Mediaspot, Inc. ?

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Male Media Opps Rumor Confirmed: Del Taco moved media account, CMO promoted (Score 50)


We've confirmed that Corona Del Mar, CA-based here). 

Our tipster last year said Medaispot took over at the end of September, so reach out immediately since the team has to be staffed up by now. Del Taco's advertising levels tend to be highest during Q2-Q3, according to Kantar Media.

An edge securing  "UnFreshing Believable" ad campaign revenue should go to millennial-male-focused sellers in California, since about 45% of Del Taco's locations are in the state. But keep emerging markets Oklahoma (three locations open) and Georgia (8 locations open and two more coming soon) on your radar, too. Del Taco aspires to reach 2,000 locations long-term, opening up national revenue down the line. 

Agencies - keep going after the creative portion at Del Taco, No. 427 in the Camp + King has had the account past average AOR tenure (2-2.5 years). 

Further, long-time CMO John Cappasola was recently promoted to president and chief brand officer. Send a congrats email and see where that takes you.

Additional Insight

Media Spend: Del Taco spends about $15 million on advertising annually, according to filings with the SEC. Most of this supported local/cable TV and local radio ads in primary markets. Budget also supports print, digital and billboards in some less developed markets. 

Digital Breakdown: $642,200 has garnered 41 million impressions the last year, up from $404,100 for 11.3 million impressions in 2015, Pathmatics reports. Site direct desktop video still makes up the bulk of Del Taco's digital activity. Top targeted sites include,,,, and So, while they're getting many more impressions per $1 the last year, are these sites reaching anybody? 

Del Taco
25521 Commerce Center Dr.
Suite 200
Lake Forest, CA 92630

John Cappasola
​Chief Brand Officer
Direct Dial: (949) 462-9300 ext 7370

Noah Chillingworth
​Vice President, Marketing
Direct Dial: (949) 462-9300  ext 7455