Mediaspot, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(949) 721-0500|
|Main Fax||(949) 721-0555|
Mediaspot, Inc. Contacts
Sample of Associated Brands
|Kathy M.||Executive Vice President||CA|
|Scott W.||Executive Vice President, Business Development||CA|
|Tamiko F.||Senior Vice President, Client Services||CA|
|Jennifer C.||Account Supervisor & Director, Out-of-Home||CA|
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Male Media Opps Rumor Confirmed: Del Taco moved media account, CMO promoted (Score 50)
We've confirmed that Corona Del Mar, CA-based here).
Our tipster last year said Medaispot took over at the end of September, so reach out immediately since the team has to be staffed up by now. Del Taco's advertising levels tend to be highest during Q2-Q3, according to Kantar Media.
An edge securing "UnFreshing Believable" ad campaign revenue should go to millennial-male-focused sellers in California, since about 45% of Del Taco's locations are in the state. But keep emerging markets Oklahoma (three locations open) and Georgia (8 locations open and two more coming soon) on your radar, too. Del Taco aspires to reach 2,000 locations long-term, opening up national revenue down the line.
Agencies - keep going after the creative portion at Del Taco, No. 427 in the Camp + King has had the account past average AOR tenure (2-2.5 years).
Further, long-time CMO John Cappasola was recently promoted to president and chief brand officer. Send a congrats email and see where that takes you.
Media Spend: Del Taco spends about $15 million on advertising annually, according to filings with the SEC. Most of this supported local/cable TV and local radio ads in primary markets. Budget also supports print, digital and billboards in some less developed markets.
Digital Breakdown: $642,200 has garnered 41 million impressions the last year, up from $404,100 for 11.3 million impressions in 2015, Pathmatics reports. Site direct desktop video still makes up the bulk of Del Taco's digital activity. Top targeted sites include centurylink.net, windstream.net, suddenlink.net, wowway.net, armstrongwire.com and teds.net. So, while they're getting many more impressions per $1 the last year, are these sites reaching anybody?
25521 Commerce Center Dr.
Lake Forest, CA 92630
Chief Brand Officer
Direct Dial: (949) 462-9300 ext 7370
Vice President, Marketing
Direct Dial: (949) 462-9300 ext 7455