Mediaspot, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
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Mediaspot, Inc. Contacts
Sample of Related Brands
|Jennifer C.||Account Supervisor & Director, Out of Home||CA|
|Dan I.||Associate Director, Digital Media||CA|
|Gail I.||Supervisor, Account & Director, Local Broadcast||CA|
|Erin H.||Director, Local Broadcast & Brand Planning||CA|
Del Taco replaces CEO with brand president (Score 54)
Per Pathmatics, DT earned 368.8m impressions YTD through desktop video ads (56%), Instagram ads (26%) and Facebook ads (17%). It placed 100% of these ads directly onto sites such as youtube.com, instagram.com, facebook.com, nbclosangeles.com and fandom.com. It spent approximately $4.2m on digital display ads YTD, more than double the $2m spent in this channel during the same time period of 2021. Full-year spend increased by 55% from $2.2m in 2020 to $3.4m in 2021.
According to iSpot, DT spent around $140.4k on national TV ads YTD during programming such as Jeopardy!, Wheel of Fortune, Judge Judy, TMZ Live and Access Hollywood. This is the chain's first time utilizing national TV ads since 2017.
Sellers-- DT mainly targets male Gen-Zers. It allocates the majority of its marketing budget toward digital display ads, and it has been aggressively ramping spend up for the past two years. The company also aired its first national TV ads since 2017 this year. However, it is targeting Gen-X and millennial women with its TV ads. DT also invests in OOH and local broadcast TV ads, per Kantar. You can use DT's location finder here to see where you may be able to provide local ad space. Sellers should reach out to offer relevant ad space.
Agency & martech readers-- CEO hires do not always lead to agency reviews, but this still looks like a great time to reach out to see if you can pick up any of DT's business. You will face competition from Mediaspot (media planning). I also recommend offering complimentary services such as digital, social and media buying help. Those of you with fast-casual restaurant chains experience may have an advantage over the competition.