The Axis Agency | Agency Profile, Contacts, AOR, Client Relationships
Service: multicultural
- Main Telephone
- (310) 854-8200
The Axis Agency Contacts
Name | Title | State | ||||||||||||
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Armando A. | Chief Executive Officer | CA | ||||||||||||
Sample of Related Brands
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Jazmine H. | Director, Account | CA | ||||||||||||
Nicole S. | Account Director | CA | ||||||||||||
Rosenda S. | Account Supervisor | CA | ||||||||||||
Verochka O. | Senior Business Development Specialist | CA |
WinmoEdge
Media Edge: MasterCard CMO discusses current strategy
MasterCard's business and marketing have also been bolstered by acquisitions. Last year, the company acquired Dynmic Yield, and in 2019, it acquired SessionM.
Key Lead Takeaways: Get in touch soon to offer ways to reach both consumers and businesses on personal levels.
Target Demographics: Business DMs; millennial and Gen-X consumers
Key Spend Notes:
- Spend shift summary: Digital spend is on the rise, so get in touch soon to secure some of this company's increasing ad dollars.
- Planning period: Q2
- Buying period: Q3
Digital Display & Social Media Spend Analysis & Breakdown:
*Note that Pathmatics categorizes MasterCard under Consumer Credit Cards*
- 2023 YTD Spend: $2.9m
- STP 2022 Spend: $1.9m
- 2022 FY Spend: $8m
- 2021 FY Spend: $11.6m
- 2020 FY Spend: $12.6m
YTD YOY Spend Increase: 53%
YTD Ad Flight Breakdown:
- Q2 2023 Spend (to date): $1.3m
- Q1 2023 Spend: $1.6m
- Q1 2022 Spend: $1.1m
- Q2 2022 Spend: $2.3m
- Q3 2022 Spend: $2m
- Q4 2022 Spend: $2.7m
YTD Impressions: 381,129,500
Top Ad Types: Instagram (66%) and Facebook (28%)
Top Purchase Channels: Direct (100%)
Top Publishers: Instagram (66%) and Facebook (28%)
Top Industry/Vertical Spenders (YTD, by spend): JPMorgan Chase, Discover, Synchrony, Wells Fargo, Capital One, MasterCard, and American Express
Top Creative by Spend; see below: (note that not all creatives debuted in 2023).
Other Media Spend Analysis & Breakdown:
Vivvix: Radio, local broadcast, print, digital, OOH, and Google Ads
Top Sponsored Podcasts: The Daily, Stuff You Should Know, NPR News Now, The Glenn Beck Program, and the Global News Podcast
DRTV:
- Short-form DRTV
- Very highly concentrated network TV coverage
- It will not likely launch a new campaign soon
2022-2023 Key Hires:
- Aimee Atkinson: Vice President, Consumer Marketing (July 2022)
- Andrew Lilien: Vice President, Global Consumer Marketing (August 2022)
Current Agency Roster:
- : Creative AOR
- : Media AOR
- : Digital agency partner
- : Experiential agency partner
- : Multicultural agency partner
Insight Sources: Digital spend insights estimated by .