Back to All Agencies

The Axis Agency | Agency Profile, Contacts, AOR, Client Relationships




Service: multicultural

Main Telephone
(310) 854-8200
Primary Address
1840 Century Park East
Sixth Floor
Century City, CA 90067
USA

The Axis Agency Contacts

Contacts (5/8)
Name Title State
Armando A. Chief Executive Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 854-8200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1840 Century Park East
Sixth Floor
Century City, CA
90067
USA

Jazmine H. Director, Account CA
Nicole S. Account Director CA
Rosenda S. Account Supervisor CA
Verochka O. Senior Business Development Specialist CA

Client Relationships


Brand Service From To Media Spend
********* Multicultural *
******* ****** *********** Multicultural *
********** *********, ***. Multicultural *
*********** *******, ***. Multicultural *

See Winmo sales intelligence in action

WinmoEdge

Media Edge: MasterCard CMO discusses current strategy


Media Sales Lead's CMO, Raja Rajamannar, recently detailed some of the company's current unified and human strategy. MasterCard has blended B2B and B2C marketing, so by "human," I mean that the company is focused on reaching business DMs at home. It has invested in business-oriented events such as the recent B2B Marketing Exchange. The company works with organizations such as MLB and McDonald's, and it recently established a partnership with Citizens Bank.

MasterCard's business and marketing have also been bolstered by acquisitions. Last year, the company acquired Dynmic Yield, and in 2019, it acquired SessionM.

Key Lead Takeaways: Get in touch soon to offer ways to reach both consumers and businesses on personal levels.

Target Demographics: Business DMs; millennial and Gen-X consumers

Key Spend Notes

  • Spend shift summary: Digital spend is on the rise, so get in touch soon to secure some of this company's increasing ad dollars.
  • Planning period: Q2
  • Buying period: Q3

Digital Display & Social Media Spend Analysis & Breakdown:

*Note that Pathmatics categorizes MasterCard under Consumer Credit Cards*

  • 2023 YTD Spend: $2.9m
  • STP 2022 Spend: $1.9m
  • 2022 FY Spend: $8m
  • 2021 FY Spend: $11.6m
  • 2020 FY Spend: $12.6m

YTD YOY Spend Increase: 53%

YTD Ad Flight Breakdown:

  • Q2 2023 Spend (to date): $1.3m
  • Q1 2023 Spend: $1.6m
  • Q1 2022 Spend: $1.1m
  • Q2 2022 Spend: $2.3m
  • Q3 2022 Spend: $2m
  • Q4 2022 Spend: $2.7m

YTD Impressions: 381,129,500

Top Ad Types: Instagram (66%) and Facebook (28%)

Top Purchase Channels: Direct (100%)

Top Publishers: Instagram (66%) and Facebook (28%)

Top Industry/Vertical Spenders (YTD, by spend): JPMorgan Chase, Discover, Synchrony, Wells Fargo, Capital One, MasterCard, and American Express

Top Creative by Spend; see below: (note that not all creatives debuted in 2023).


Other Media Spend Analysis & Breakdown:

Vivvix: Radio, local broadcast, print, digital, OOH, and Google Ads

Top Sponsored Podcasts: The Daily, Stuff You Should Know, NPR News Now, The Glenn Beck Program, and the Global News Podcast

DRTV

  • Short-form DRTV
  • Very highly concentrated network TV coverage
  • It will not likely launch a new campaign soon

2022-2023 Key Hires

  • Aimee Atkinson: Vice President, Consumer Marketing (July 2022)
  • Andrew Lilien: Vice President, Global Consumer Marketing (August 2022)

Current Agency Roster


Insight Sources: Digital spend insights estimated by .