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Media Assembly | Agency Profile, Contacts, AOR, Client Relationships
Service: media agency
- Main Telephone
- (424) 260-4600
Primary Address
1999 Avenue of the Stars
Suite 200
Century City,
CA
90067
USA
Media Assembly Contacts
Contacts (3)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Alison B. | Director, Strategy | CA | ||||||||||||
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Sample of Related Brands
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| Alissa D. | Director, Omnichannel Media Architecture | CA | ||||||||||||
| Nicole J. | Executive Vice President | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Sports Opps: Dave & Busters teams up with NFL's Travis Kelce after tapping new CMO (Score 61)
- Made by , the campaign features NFL star Travis Kelce.
- It rolled out across paid and organic social, ESPN broadcast, and digital streaming via NBCU, Hulu, and YouTube.
- The company is likely to:
- Continue increasing TV spend
- Continue advertising heavily throughout the rest of the football season
- Continue working with sports influencers
- Seek new agency partners following a recent CMO appointment
- Target demographic: Millennials and Gen-X men, especially male sports enthusiasts
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: D&B has spent approximately $1.9m on national TV commercials YTD, around double the approximately $976k spent by this point last year.
- Last year: The entertainment chain spent about $1.8m on this channel last year after having spent much more, $9.6m, in 2020.
- 2022 ad programming: D&B's 2022 commercials have targeted millennials watching shows such as Friends, Law & Order: Special Victims Unit, NBA Basketball, Family Guy, and The Office.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, the company has allocated roughly $2.6m toward digital ads, less than half of the roughly $5.7m allocated within the same 2021 timeframe.
- YTD data: D&B has earned ~294.7m digital impressions YTD via Instagram (49%), Facebook (32%), desktop video (18%), desktop display (1%), and mobile display (1%) ads.
- Last year: The company's estimated full-year 2021 spend of $7.8m reached more than 3x $2.5m in 2020.
- Additional channel insights
- The company also utilizes OOH, print (newspapers), radio, and local broadcast.
Additional agency insights:
- Opportunity: Get in touch soon to be top-of-mind since D&B appointed CMO Ashley Zickefoose in July.
- Current agency roster:
- Mother NY: Creative and digital AOR
- : Media AOR
- : Social AOR
- : Media agency partner
Insight Sources: Broadcast insights estimated by Kantar.