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MaxAudience | Agency Profile, Contacts, AOR, Client Relationships




Service: digital

Main Telephone
Primary Address
5845 Avenida Encinas
Suite 128
Carlsbad, CA 92008
USA

MaxAudience Contacts

Contacts (3)
Name Title State
Bruce B. Vice President, Digital Marketing & Business Development CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone:
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 5845 Avenida Encinas
Suite 128
Carlsbad, CA
92008
USA

Ben K. Vice President, Integrated Marketing CA
Ed R. Vice President, Digital Marketing Strategy CA

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Men Opps: Air Force increases digital ad spend to reach young men


The 

According to iSpot's approximations, YTD national TV spend of $18.4m targeted Gen-Z and millennials with a skew toward male sports enthusiasts (see targeting right), down a bit (17%) from the $22.1m spent by this point last year. AF's full 2019 spend grew by 14% to $42.4m from $37.2m in 2018.

So far this year, Pathmatics estimates the company has generated 800.8m digital impressions, allocating $8.4m toward desktop video ads (53%), Instagram ads (18%), desktop display ads (14%), Facebook ads (13%) and mobile display ads (1%). Most desktop video ads were placed direct onto sites such as youtube.com (72%) and hulu.com (13%). AF's YTD spend in this channel has increased by nearly 4x from the $2.7m spent in the same 2019 timeframe; it spent $5.7m last year, more than double the $2.3m it spent in 2018.

As you can see, lower national TV spend has allowed for higher digital ad spend, an effort to reach Gen-Z and millennial men. Keep in mind it is also utilizing video ads on OTT networks including Hulu.

Agency & martech readers - We see no major signs of upcoming reviews, so read elsewhere for now. MaxAudience handles its social media.