Zubi Advertising | Agency Profile, Contacts, AOR, Client Relationships
Service: multicultural marketing, Hispanic specialty
- Main Telephone
- (714) 990-1115
Zubi Advertising Contacts
|Eric V.||Manager, Field Marketing||CA|
Sample of Related Brands
|Alfred V.||Executive Managing Director||CA|
Pickup/Delivery Meal Opps: Darden Restaurants decreasing ad spend, promoting ToGo services amid social distancing (Score 50)
Per its Q3 2020 earnings call (FY close is in May), GrubHub.
View estimations of digital display and national TV spend for Darden's top brands, courtesy of Adbeat and iSpot, here; note how much spend in both channels has increased.
Darden also invests in cause marketing initiatives, having donated regularly to the American Red Cross. Additionally, Kantar data reveals that the company utilizes OOH, print, radio and local broadcast media. Darden's target demographic typically includes Gen-X, millennial and Gen-Z discounters and parents. Keep in mind that despite the increases we reported above in national TV and digital display spend, the company is temporarily dropping its ad spend.
Agency & martech readers - These strategy shifts leave Darden still vulnerable, so it wouldn't hurt to reach out for potential work. The company currently works with Scoppechio (creative assistance).