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Noise Digital | Agency Profile, Contacts, AOR, Client Relationships


Service: interactive /digital / emarketing

Main Telephone
(604) 689-9574
Primary Address
856 Homer Street
Suite 200
Vancouver, BC V6B 2W5
Canada

Noise Digital Contacts

Contacts (3)
Name Title State
Louise S. Chief Strategy Officer & Partner BC
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (604) 689-9574
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 856 Homer Street
Suite 200
Vancouver, BC
V6B 2W5
Canada
Trevor C. Founder & Chief Executive Officer BC
Carly S. Media Director BC

See Winmo sales intelligence in action

WinmoEdge

Momvertising Opps: Nature's Path appoints media AOR (Score 53)


Sales lead: Reach out to this company now because agency reviews commonly follow one another.

  • Cairns Oneil media AOR in December 2022. 
  • The agency is responsible for media planning and activation.
  • It will serve both the US and Canada. 

Recent hires/promotions:

  • Derek Fukui joined the company as marketing director in November 2022.
    • Fukui most recently served as the category marketing director of Mother Parkers Tea & Coffee.
  • NP promoted Sasha Bricel to marketing director in June 2022. 
  • Bricel joined the company as senior brand manager in 2020. 

NP's target demographic: Millennial & Gen-X women (moms)

The company will likely: 

  • Revise media strategy
  • Review other agency relationships

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: NP has not allocated any budget toward national TV ads since spending $724.2k in 2020.
  • 2020 ad programming: It placed ads during programming such as Forensic Files, The Situation Room With Wolf Blitzer, CNN Newsroom with Brooke Baldwin, Death Row Stories, and Very Scary People. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: NP spent around $343k on digital display ads YTD. 
  • YTD data: 41.9m impressions via Instagram (72%), Facebook (17%), and desktop video (11%). 
  • Last year: Full-year spend jumped by 78% from $529k in 2020 to $941.1k in 2021. 
  • Ad location: It placed 100% of these ads directly onto sites such as instagram.com, facebook.com, youtube.com, thestir.cafemom.com, and cleanplates.com. 

Agency analysis:

  • Opportunity: Get in touch with NP's DMs to see if it needs any more assistance.
  • Current roster:

Insight Sources: Broadcast insights estimated by Pathmatics.