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Campaign Imminent: Sprouts Farmers Market plans marketing spend increases amid financial success, partnership, digital focus

Per a recent Q1 earnings call, grocery chain Sprouts finds itself in the early stages of sprouting plans to increase awareness and marketing with a focus on exceptional customer service on its digital platform. Sales last year weren't great, readers, but things are looking up. The company recently partnered with Instacart, ending its agreement with Amazon Prime, to offer same-day delivery service, which has resonated extremely well, with notable business growth week-over-week.

Sprouts's top spending period is typically Q3-Q4, so sellers with high engagement among families and with high digital and social media ROI should reach out soon to secure end-of-the-year ad revenue.

According to Pathmatics, the company has spent $64,300 on over 8 million digital impressions so far this year, with ads placed direct and through Google Ads on sites such as tampabay.com, click2houston.com, dallasnews.com, youtube.com, eastvalleytribune.com, answers.com, and various other local news sites. Sprouts's total 2017 spend of $590,500 significantly increased that of $177,900 in 2016.

Creative and media work is handled in-house, with PR led by McFadden Gavender Advertising. Now that they're finally coming back up from so many down quarters, Sprouts might be ready to look at outside agencies for help jump starting sales, especially as it branches out digitally.