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Campaign Imminent: ISM Raceway names AOR amid digital display increases (Score 46)

press release.

The shift comes after ISM hired Julie Giese, previously a business operations managing director at the International Speedway Corporation, as its president (October); and Breanna Miller, former position unknown, as its partnership marketing coordinator (November). It also promoted Kristin Miller from sales & partnership operations manager to senior manager of partnership marketing (October).

The company recently completed a $178 million modernization effort, so we expect a campaign by the end of the year. Afterwards, look for spend  ahead of the company's November event. ISM does not have a top spending period, allowing for year round revenue. Other than events, it typically uses digital, TV and social to target men.

iSpot reports a YTD national TV spend of $335,012, which consists of one spot placed onto "2019 Daytona 500," "NASCAR Monster Energy Series" and "NASCAR Xfinity Racing Series." This nearly trumps the $381,830 spent during 2018, which increased from the $113,203 spent in 2017.

Within the past 12 months, Adbeat reports that ISM has spent $17,800 on digital display placed mostly through TheTradeDesk (99%) onto site destinations such as wikia.com, thehill.com, dailycaller.com, hometalk.com and slate.com. Spend during the prior 12-month period totaled $2,900, so expect spend to continue increasing.

According to Kantar, ISM spent $271,400 throughout Q1-Q3 2018.

Agency & martech readers -- since reviews typically follow one another and there are new personnel to influence relationships, reach out soon for potential digital work. Local ones will likely have an advantage.