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Tallwave | Agency Profile, Contacts, AOR, Client Relationships
Service: digital, full service
- Main Telephone
- (602) 840-0400
Primary Address
4110 North Scottsdale Road
Suite 300
Scottsdale,
AZ
85251
USA
Tallwave Contacts
Contacts (5/15)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jeffrey P. | Chairman & Chief Executive Officer | AZ | ||||||||||||
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| Ed B. | President | AZ | ||||||||||||
| Robert W. | Partner & Executive Vice President, Marketing | AZ | ||||||||||||
| Jesus R. | Partner & Vice President, Strategy & Innovation | AZ | ||||||||||||
| Brian T. | Director, Human Resources | AZ | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Culligan appoints new CMO, marketing VP (Score 59)
Sales Lead: Earlier this month, Patricia Pieretti became the CMO at
- Pieretti joined from SharkNinja, where she was the SVP and head of Shark's global marketing.
- She succeeded Alpesh Patel, whom Culligan named as chief marketing and digital officer in October 2017.
- Patel hasn't yet announced next steps, to the best of my knowledge.
- The company will likely:
- Shift strategy
- Return to higher spend
- Seek new agency partners
- Target demographic:
- Consumers: Homeowners of all ages
- B2B: Business DMs in search of water solutions for their offices
Additional recent leadership shifts:
- Culligan seems to be focused on its and Culligan DIY brands; it named Julia Reardon as the marketing VP for these brands in October 2022.
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, Culligan has spent approximately $859.1k on digital ads, 39% less than the approximately $1.4m spent within the same 2022 timeframe.
- YTD data: The company has earned around 100.5m digital impressions YTD via Facebook (65%), YouTube (22%), Instagram (12%), and desktop display (1%) ads.
- Last year: In 2022, Culligan spent roughly $7.1m on this channel, 45% more than the roughly $4.9m spent in 2021.
- Additional channel insights
- Culligan utilizes digital, print (newspapers), radio, OOH, local broadcast, and Google Ads
- ZeroWater invests in Google Ads, Facebook, Instagram, and online video (primarily Youtube.com) ads.
Additional agency insights:
- Opportunity: Pieretti's hire could lead to agency reviews, so get on her radar soon.
- Current agency roster:
Insight Sources: Digital spend insights estimated by .