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Nomadic Agency | Agency Profile, Contacts, AOR, Client Relationships


Service: creative

Main Telephone
(480) 270-3000
Primary Address
7702 East Doubletree Ranch Road
Suite 200
Scottsdale, AZ 85258
USA

Nomadic Agency Contacts

Contacts (5/7)
Name Title State
Tim W. Co-Founder & Chief Creative Officer AZ
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (480) 270-3000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 7702 East Doubletree Ranch Road
Suite 200
Scottsdale, AZ
85258
USA
Victoria T. Art Director AZ
Jonathan M. Senior Art Director AZ
Lucas M. Art Director AZ
Rachel N. Associate Creative Director AZ

Client Relationships

Current Past

Brand Service From To Media Spend
*****, ***. Creative *

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-X Opps: Yasso launches ad campaign (Score 43)


Sales lead: Get in touch with this company's DMs now to offer ad space. 

  • Yasso just kicked off a campaign called "Ridiculously Better."
  • The push includes multiple spots ranging from 6 seconds to 30 seconds.
  • It will be supported across linear TV, CTV, social, and paid search. 
  • Yasso worked with creative shop Nomadic on the ads. 
  • We told you about Yasso's new PR AOR in February.

Target demographic: Gen-X & millennials seeking better-for-you snacks

The company will likely:

  • Ramp up ad spend throughout the duration of the campaign
  • Increase promotional activity
  • Continue making agency changes (recent PR appointment)

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Yasso spent nearly $254.6k on national TV ads YTD, down from $1.2m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend jumped from $858.9k in 2021 to $1.9m in 2022. 
  • Ad programming: It placed ads during programming such as NBA Basketball, Wheel of Fortune, Law & Order: Special Victims Unit, The Big Bang Theory, and MLB Baseball. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Yasso spent about $179.1k on digital display ads YTD, a huge decrease from $1.4m spent in this channel during the same time period of 2022. 
  • YTD data: 21.7m impressions via Facebook (76%), YouTube (14%), and Instagram (10%). 
  • 2021-2022 spend: Full-year spend jumped from $733.6k in 2021 to $2m in 2022. 
  • Ad location: It placed 100% of these ads directly onto facebook.com, youtube.com, and instagram.com. 

Agency analysis:

  • Opportunity: Yasso picked up MullenLowe earlier this year, and agency reviews commonly follow one another. 
    • Contact Yasso's DMs to see if it is looking for any more assistance. 
  • Current roster:

Insight Sources:  Broadcast insights estimated by Pathmatics.