Colling Media | Agency Profile, Contacts, AOR, Client Relationships
Service: integrated, creative
- Main Telephone
- (480)-889-8944
Colling Media Contacts
| Name | Title | State | ||||||||||||
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| Jordan S. | Chief Digital Officer | AZ | ||||||||||||
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| Doug C. | President | AZ | ||||||||||||
| Brian C. | Owner | AZ | ||||||||||||
| Peter C. | Chief Financial Officer | AZ | ||||||||||||
| Jordan W. | Director, Creative | AZ | ||||||||||||
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WinmoEdge
Campaign Imminent: Shasta Pools taps new full-service AOR amid digital display ad spend increase
Colling Media as its new AOR to create and execute an advertising and marketing campaign designed to boost brand awareness. The agency will now handle creative, digital and media buying and planning.
According to Adbeat estimates, Shasta's digital display ad spend has tripled over the past year, to roughly $93,400 (December 2018-2019) from roughly $27,500 (December 2017-2018). FY 2019's ads were placed programmatically via Google on sites such as accuweather.com ($41,700), weather.com, fashionbeans.com, opposingviews.com and celebritynetworth.com; since most ads were placed during H2, 2020 should follow a similar pattern.
Shasta tends to target parents and household decision makers (female skew). The digital display ad spend increase signals that this target demographic is starting to have a millennial/Gen-Z skew as well. Additionally, the company seems to utilize local marketing, since it has become very popular around its AZ headquarters. Look for a campaign sometime this year.
Agency & martech readers - Shasta's work seems to be tied up, so read elsewhere for more immediate opportunities.